Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first...
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| 格式: | Thesis |
| 语言: | English |
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2014
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| 在线阅读: | https://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf |
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my-uitm-ir.386822020-12-16T04:09:07Z Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar 2014-01 Ngah @ Omar, Nurul Uzma Air transportation. Airlines Consumer satisfaction Customer services. Customer relations This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first quarter of 2001 until the second quarter of 2013 which consists of 50 data. Data was collected from department of statistics and provided by the company. To estimate the function related to variables involved in independent variables (gross domestic product (GDP), jet fuel price and export), the researcher uses multiple linear regression analysis. After the researcher analysed the data, the researcher found that jet fuel price and export have significant influence toward demand of air cargo while gross domestic product (GDP) has no significant relationship to demand of air cargo. Furthermore, this study fulfills the researcher’s first objective which is to investigate the factors that influence demand of air cargo and the second objective which is to know the impact of air cargo demand towards Malaysia economy that is national income and unemployment rate. 2014-01 Thesis https://ir.uitm.edu.my/id/eprint/38682/ https://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business Management Ya, Mohamad Safri |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Ya, Mohamad Safri |
| topic |
Air transportation Airlines Consumer satisfaction Air transportation Airlines |
| spellingShingle |
Air transportation Airlines Consumer satisfaction Air transportation Airlines Ngah @ Omar, Nurul Uzma Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar |
| description |
This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first quarter of 2001 until the second quarter of 2013 which consists of 50 data. Data was collected from department of statistics and provided by the company. To estimate the function related to variables involved in independent variables (gross domestic product (GDP), jet fuel price and export), the researcher uses multiple linear regression analysis. After the researcher analysed the data, the researcher found that jet fuel price and export have significant influence toward demand of air cargo while gross domestic product (GDP) has no significant relationship to demand of air cargo. Furthermore, this study fulfills the researcher’s first objective which is to investigate the factors that influence demand of air cargo and the second objective which is to know the impact of air cargo demand towards Malaysia economy that is national income and unemployment rate. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Ngah @ Omar, Nurul Uzma |
| author_facet |
Ngah @ Omar, Nurul Uzma |
| author_sort |
Ngah @ Omar, Nurul Uzma |
| title |
Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar |
| title_short |
Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar |
| title_full |
Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar |
| title_fullStr |
Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar |
| title_full_unstemmed |
Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar |
| title_sort |
factors influencing demand of air cargo: a case study on malaysia airlines cargo sdn bhd (maskargo) / nurul uzma ngah @ omar |
| granting_institution |
Universiti Teknologi MARA Cawangan Kelantan |
| granting_department |
Faculty of Business Management |
| publishDate |
2014 |
| url |
https://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf |
| _version_ |
1783734480522969088 |