The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah

The objective and scope of the study is to identify the effectiveness of promotion tools toward customer awareness. There are three promotion tools that contribute to this problem which is advertising, sales promotion and personal selling. So from the study the researcher wants to know whether the...

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Main Author:	Abdullah, Za-Imuddin
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Social aspects Social marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/38786/1/38786.pdf
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id	my-uitm-ir.38786
record_format	uketd_dc
spelling	my-uitm-ir.387862020-12-08T02:10:12Z The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah 2011-01 Abdullah, Za-Imuddin Social aspects. Social marketing Marketing Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective and scope of the study is to identify the effectiveness of promotion tools toward customer awareness. There are three promotion tools that contribute to this problem which is advertising, sales promotion and personal selling. So from the study the researcher wants to know whether the promotion tools have the relationship or not in customer awareness. The researcher needs to find a lot of reference for the literature review to support the data for this study. The researcher found the literature review from the references books, journals and also website. Beside that, the researcher also studies a previous thesis as references to more understanding. The literature review is collected from journal and books. By doing this research, the researcher using primary data and secondary data as sources in gathering information. Researcher have distribute 110 the questionnaire to the respondents. For the sampling technique, the researcher used stratified random sampling. For the finding and analysis, the researcher has used SPSS to analyze the data. Researcher use frequency distribution analysis, reliability analysis, correlation analysis and multiple analysis that found all independent variables directly influence the dependent variable. The hypotheses on variables are tested by using Hypothesis Testing and the results show that all variables are significant. From the findings, it shows that Personal Selling is the most effective to create customer awareness and sales promotion is the least important attribute for Elixir Store while it follow by advertising. For regression analysis, all hypothesis is accepted. Lastly, recommendations are suggested to the both of research agencies for their further improvement. Among the recommendations are improving service quality, manipulate good marketing strategy and increase the service knowledge. Lastly, recommendations are suggested to the both of research agencies for their further improvement. Among the recommendations are improving advertising activities, varying sales promotion and involve in internet marketing. 2011-01 Thesis https://ir.uitm.edu.my/id/eprint/38786/ https://ir.uitm.edu.my/id/eprint/38786/1/38786.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Shari, Asma Shazwani
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Shari, Asma Shazwani
topic	Social aspects Social marketing Marketing Social aspects Social marketing Social aspects Social marketing
spellingShingle	Social aspects Social marketing Marketing Social aspects Social marketing Social aspects Social marketing Abdullah, Za-Imuddin The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
description	The objective and scope of the study is to identify the effectiveness of promotion tools toward customer awareness. There are three promotion tools that contribute to this problem which is advertising, sales promotion and personal selling. So from the study the researcher wants to know whether the promotion tools have the relationship or not in customer awareness. The researcher needs to find a lot of reference for the literature review to support the data for this study. The researcher found the literature review from the references books, journals and also website. Beside that, the researcher also studies a previous thesis as references to more understanding. The literature review is collected from journal and books. By doing this research, the researcher using primary data and secondary data as sources in gathering information. Researcher have distribute 110 the questionnaire to the respondents. For the sampling technique, the researcher used stratified random sampling. For the finding and analysis, the researcher has used SPSS to analyze the data. Researcher use frequency distribution analysis, reliability analysis, correlation analysis and multiple analysis that found all independent variables directly influence the dependent variable. The hypotheses on variables are tested by using Hypothesis Testing and the results show that all variables are significant. From the findings, it shows that Personal Selling is the most effective to create customer awareness and sales promotion is the least important attribute for Elixir Store while it follow by advertising. For regression analysis, all hypothesis is accepted. Lastly, recommendations are suggested to the both of research agencies for their further improvement. Among the recommendations are improving service quality, manipulate good marketing strategy and increase the service knowledge. Lastly, recommendations are suggested to the both of research agencies for their further improvement. Among the recommendations are improving advertising activities, varying sales promotion and involve in internet marketing.
format	Thesis
qualification_level	Bachelor degree
author	Abdullah, Za-Imuddin
author_facet	Abdullah, Za-Imuddin
author_sort	Abdullah, Za-Imuddin
title	The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
title_short	The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
title_full	The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
title_fullStr	The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
title_full_unstemmed	The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah
title_sort	effectiveness of promotion tools toward customer awareness: a case study at elixir store, kota bharu kelantan / za-imuddin abdullah
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/38786/1/38786.pdf
_version_	1783734483609976832

The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah

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