Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff

The expansion of ridesharing services around the globe rapidly becoming a phenomenon. It practically changed the logistical fabric of cities around the world. Technological advancements such as Global Positioning System (GPS) and mobile internet services gave operators such as Uber and Grab the abil...

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Main Author:	Mohd Yusoff, Razieman
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Transportation (General works) Communication and traffic
Online Access:	https://ir.uitm.edu.my/id/eprint/38858/1/38858.pdf
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id	my-uitm-ir.38858
record_format	uketd_dc
spelling	my-uitm-ir.388582021-08-26T06:23:33Z Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff 2018-04 Mohd Yusoff, Razieman Transportation (General works). Communication and traffic The expansion of ridesharing services around the globe rapidly becoming a phenomenon. It practically changed the logistical fabric of cities around the world. Technological advancements such as Global Positioning System (GPS) and mobile internet services gave operators such as Uber and Grab the ability to come out with an effective fleet management, namely ridesharing services. Ridesharing service is broadly defined in this study as private sharing fleet services facilitated by smartphones and geo-location technology, offering consumer with alternatives and lower price for a private ride. This study aims to investigate influential factors behind ridesharing services adoption amongst urban residents in Kuala Lumpur. Six variables were formed based on past researches; Attitude, Operational Characteristics, Knowledge, Alternative Travel Modes Preferences, Adoption Intention and Ridesharing Services Adoption. Judgmental sampling employed to 1000 specific respondents and data collection was done from April to May 2016. In addition, interview with Land Public Transport Commission (SPAD) officers were conducted to gain input from their perspective in regards of ridesharing issues as well as observation on local taxi drivers, Uber and Grab drivers. Preliminary result from pilot test conducted on 30 respondents showed reliability test for each variable exceeded minimum level of .70 for Cronbach's Alpha. The overall response rate was 41.5% and missing value was less than 5%. The end result indicated favourability towards the aspects of accessibility, usefulness, trendy and private car preference. Intention was found to mediate between variables and ridesharing adoption. 2018-04 Thesis https://ir.uitm.edu.my/id/eprint/38858/ https://ir.uitm.edu.my/id/eprint/38858/1/38858.pdf text en public masters Universiti Teknologi MARA Faculty of Business and Management Abdul Karim, Norminsham (Assoc. Prof. )
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Karim, Norminsham (Assoc. Prof. )
topic	Transportation (General works) Communication and traffic
spellingShingle	Transportation (General works) Communication and traffic Mohd Yusoff, Razieman Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff
description	The expansion of ridesharing services around the globe rapidly becoming a phenomenon. It practically changed the logistical fabric of cities around the world. Technological advancements such as Global Positioning System (GPS) and mobile internet services gave operators such as Uber and Grab the ability to come out with an effective fleet management, namely ridesharing services. Ridesharing service is broadly defined in this study as private sharing fleet services facilitated by smartphones and geo-location technology, offering consumer with alternatives and lower price for a private ride. This study aims to investigate influential factors behind ridesharing services adoption amongst urban residents in Kuala Lumpur. Six variables were formed based on past researches; Attitude, Operational Characteristics, Knowledge, Alternative Travel Modes Preferences, Adoption Intention and Ridesharing Services Adoption. Judgmental sampling employed to 1000 specific respondents and data collection was done from April to May 2016. In addition, interview with Land Public Transport Commission (SPAD) officers were conducted to gain input from their perspective in regards of ridesharing issues as well as observation on local taxi drivers, Uber and Grab drivers. Preliminary result from pilot test conducted on 30 respondents showed reliability test for each variable exceeded minimum level of .70 for Cronbach's Alpha. The overall response rate was 41.5% and missing value was less than 5%. The end result indicated favourability towards the aspects of accessibility, usefulness, trendy and private car preference. Intention was found to mediate between variables and ridesharing adoption.
format	Thesis
qualification_level	Master's degree
author	Mohd Yusoff, Razieman
author_facet	Mohd Yusoff, Razieman
author_sort	Mohd Yusoff, Razieman
title	Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff
title_short	Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff
title_full	Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff
title_fullStr	Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff
title_full_unstemmed	Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff
title_sort	determinants of ridesharing services adoption in kuala lumpur / razieman mohd yusoff
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/38858/1/38858.pdf
_version_	1783734487267409920

Determinants of ridesharing services adoption in Kuala Lumpur / Razieman Mohd Yusoff

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