Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]

The Halal food industry is very important to all Muslims worldwide to ensure hygiene, cleanliness and not detrimental to their health and well-being in whatever they consume, use and purchase. The current development shows that the halal food industry has become one of important sectors that contrib...

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Main Authors:	Pg. Matussin, Mafizawaty, Mohamad Sharkawi, Abdul Aziz, Aman, Mohammad Azlan
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Food industry and trade Halal food industry Certification Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/39017/1/39017.PDF
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id	my-uitm-ir.39017
record_format	uketd_dc
spelling	my-uitm-ir.390172020-12-16T04:23:35Z Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.] 2016-07 Pg. Matussin, Mafizawaty Mohamad Sharkawi, Abdul Aziz Aman, Mohammad Azlan Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nutrition. Foods and food supply Food service The Halal food industry is very important to all Muslims worldwide to ensure hygiene, cleanliness and not detrimental to their health and well-being in whatever they consume, use and purchase. The current development shows that the halal food industry has become one of important sectors that contribute to the societal development as well as it contributes to the national growth. The objective of this paper is to identify the consumer perception towards halal food certified products in Kuching, Sarawak. Basically, this study also aims to identify the Customer purchase intention in purchasing the halal food certified product. Through a survey approach, this study incorporated of 405 Muslim consumers' respondents across all major races in Kuching. Apart from that, this study also to assists Majlis Amanah Rakyat (MARA), in developing their entrepreneur in Sarawak Region that are retailing the food products in Kuching initially before they expand their market to another area. The results indicated the weak positive correlation between consumer purchase intention with the marketing mix (4Ps) i.e. Product, Price, Promotion and Place but with significance correlation between the consumer intention to purchase with the marketing mix. Hence, it is suggested that MARA and Jabatan Kemajuan Islam Malaysia (JAKIM) increase their awareness program to their entrepreneur on the important of the halal logo. 2016-07 Thesis https://ir.uitm.edu.my/id/eprint/39017/ https://ir.uitm.edu.my/id/eprint/39017/1/39017.PDF text en public masters Universiti Teknologi Mara Cawangan Sarawak Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Food service
spellingShingle	Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Food service Pg. Matussin, Mafizawaty Mohamad Sharkawi, Abdul Aziz Aman, Mohammad Azlan Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]
description	The Halal food industry is very important to all Muslims worldwide to ensure hygiene, cleanliness and not detrimental to their health and well-being in whatever they consume, use and purchase. The current development shows that the halal food industry has become one of important sectors that contribute to the societal development as well as it contributes to the national growth. The objective of this paper is to identify the consumer perception towards halal food certified products in Kuching, Sarawak. Basically, this study also aims to identify the Customer purchase intention in purchasing the halal food certified product. Through a survey approach, this study incorporated of 405 Muslim consumers' respondents across all major races in Kuching. Apart from that, this study also to assists Majlis Amanah Rakyat (MARA), in developing their entrepreneur in Sarawak Region that are retailing the food products in Kuching initially before they expand their market to another area. The results indicated the weak positive correlation between consumer purchase intention with the marketing mix (4Ps) i.e. Product, Price, Promotion and Place but with significance correlation between the consumer intention to purchase with the marketing mix. Hence, it is suggested that MARA and Jabatan Kemajuan Islam Malaysia (JAKIM) increase their awareness program to their entrepreneur on the important of the halal logo.
format	Thesis
qualification_level	Master's degree
author	Pg. Matussin, Mafizawaty Mohamad Sharkawi, Abdul Aziz Aman, Mohammad Azlan
author_facet	Pg. Matussin, Mafizawaty Mohamad Sharkawi, Abdul Aziz Aman, Mohammad Azlan
author_sort	Pg. Matussin, Mafizawaty
title	Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]
title_short	Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]
title_full	Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]
title_fullStr	Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]
title_full_unstemmed	Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]
title_sort	consumer’s perception towards halal food certified products in kuching, sarawak /mafizawaty p.g matussin... [et al.]
granting_institution	Universiti Teknologi Mara Cawangan Sarawak
granting_department	Arshad Ayub Graduate Business School
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/39017/1/39017.PDF
_version_	1783734495350882304

Consumer’s perception towards halal food certified products in Kuching, Sarawak /Mafizawaty P.G Matussin... [et al.]

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