A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan

Accident statistics increases annually and much has been done by the government to overcome this problem. There are many factors that contribute to this problem amongst which encompasses the driver, traffic and road conditions which is why drivers need to be informed repeatedly so than they are aler...

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Bibliographic Details
Main Author:	Mahasan, Khurul 'Ain
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Traffic engineering Roads and highways Streets Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/39681/1/39681.pdf
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id	my-uitm-ir.39681
record_format	uketd_dc
spelling	my-uitm-ir.396812023-01-12T07:24:52Z A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan 2012 Mahasan, Khurul 'Ain Traffic engineering. Roads and highways. Streets Malaysia Accident statistics increases annually and much has been done by the government to overcome this problem. There are many factors that contribute to this problem amongst which encompasses the driver, traffic and road conditions which is why drivers need to be informed repeatedly so than they are alert with their surroundings while driving. This research is about a study on drivers’ behaviour towards road signs, how they react and actions taken once they see warning given. Thanks to the latest technology, drivers now can get the latest and updated traffic info with Variable Message Signs (VMS). Compared to static and printed signs. VMS is more compatible as It is not only display signs but it also can capture drivers' attention with bright lights (LED or wig wag lamps) which can deliver more visual impact and alert drivers. Instead of using long text which takes four to six seconds for drivers to read, this study attempts to discover a new method to deliver messages by using animated signs. A qualitative approach is adopted in trying to improve the Malaysian VMS display by using an experimental methodology in developing a recommended prototype (animated signs). The purpose of this study is to simplify all long text and static signs into animated versions to make it simple, faster and easier to understand. As signs are one of the important medium to convey any message to drivers, ix is important m ensure that drivers are able to understand and capture the messages display fast so that they can am accordingly in order to avoid accidents. Key words: Animated signs, signage, road signs, Variable Message Signs (VMS), Message Sign Mark 4 (M84), traffic signs, electronic signage, pictogram, warning danger signs, semiotics theory, Pierce’s Theory of Signs, Saussure’s Theory of Signs. 2012 Thesis https://ir.uitm.edu.my/id/eprint/39681/ https://ir.uitm.edu.my/id/eprint/39681/1/39681.pdf text en public masters Universiti Teknologi MARA Faculty of Art & Design Abdul Rahim, Ruslan (Ass. Prof. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Rahim, Ruslan (Ass. Prof. Dr.)
topic	Traffic engineering Roads and highways Streets Malaysia
spellingShingle	Traffic engineering Roads and highways Streets Malaysia Mahasan, Khurul 'Ain A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan
description	Accident statistics increases annually and much has been done by the government to overcome this problem. There are many factors that contribute to this problem amongst which encompasses the driver, traffic and road conditions which is why drivers need to be informed repeatedly so than they are alert with their surroundings while driving. This research is about a study on drivers’ behaviour towards road signs, how they react and actions taken once they see warning given. Thanks to the latest technology, drivers now can get the latest and updated traffic info with Variable Message Signs (VMS). Compared to static and printed signs. VMS is more compatible as It is not only display signs but it also can capture drivers' attention with bright lights (LED or wig wag lamps) which can deliver more visual impact and alert drivers. Instead of using long text which takes four to six seconds for drivers to read, this study attempts to discover a new method to deliver messages by using animated signs. A qualitative approach is adopted in trying to improve the Malaysian VMS display by using an experimental methodology in developing a recommended prototype (animated signs). The purpose of this study is to simplify all long text and static signs into animated versions to make it simple, faster and easier to understand. As signs are one of the important medium to convey any message to drivers, ix is important m ensure that drivers are able to understand and capture the messages display fast so that they can am accordingly in order to avoid accidents. Key words: Animated signs, signage, road signs, Variable Message Signs (VMS), Message Sign Mark 4 (M84), traffic signs, electronic signage, pictogram, warning danger signs, semiotics theory, Pierce’s Theory of Signs, Saussure’s Theory of Signs.
format	Thesis
qualification_level	Master's degree
author	Mahasan, Khurul 'Ain
author_facet	Mahasan, Khurul 'Ain
author_sort	Mahasan, Khurul 'Ain
title	A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan
title_short	A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan
title_full	A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan
title_fullStr	A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan
title_full_unstemmed	A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan
title_sort	semiotic inquisition on traffic signs and its impact on drivers in malaysia: warning danger signs (mex expressway) / khurul 'ain mahasan
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art & Design
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/39681/1/39681.pdf
_version_	1783734528773193728

A semiotic inquisition on traffic signs and its impact on drivers in Malaysia: warning danger signs (MEX expressway) / Khurul 'Ain Mahasan

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