Consumers' awareness and knowledge of nutritional labelling: a case study in Kuala Lumpur and Kota Kinabalu / Shalawati @ Salwa Ibrahim
A total of 1200 questionnaires were distributed at supermarkets/hypermarkets in Kuala Lumpur and Kota Kinabalu. This study is carried out using the mall-intercept technique. These supermarkets/hypermarkets were selected randomly.- 608 (50.6%) was the return rate. The purpose of this study was: (1) t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/40394/1/40394.pdf |
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