Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basi...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2007
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf |
| الوسوم: |
إضافة وسم
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| الملخص: | The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies. |
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