Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]

The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basi...

Full description

Saved in:

Bibliographic Details
Main Authors:	Mapus, Keron, Darus, Roslan Ahmad, Hj Yaman, Hjh Mariati, Mohammad, Natrah
Format:	Thesis
Language:	English
Published:	2007
Subjects:	Agricultural economics Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.41229
record_format	uketd_dc
spelling	my-uitm-ir.412292021-02-03T03:09:44Z Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] 2007-01 Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah Agricultural economics Marketing The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies. 2007-01 Thesis https://ir.uitm.edu.my/id/eprint/41229/ https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf text en public masters Universiti Teknologi MARA, Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Agricultural economics Marketing
spellingShingle	Agricultural economics Marketing Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
description	The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies.
format	Thesis
qualification_level	Master's degree
author	Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah
author_facet	Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah
author_sort	Mapus, Keron
title	Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_short	Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_full	Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_fullStr	Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_full_unstemmed	Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
title_sort	repositioning of kopi anggerek in kuching market / keron ak mapus ... [et al.]
granting_institution	Universiti Teknologi MARA, Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2007
url	https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf
_version_	1783734620870672384

Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]

Similar Items