A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]

In the ancient ages, a human being used to move from one place to another in searching for better living or discoveries. This need was accelerated by the emergence of industrial revolution where transportation means and vehicles were developed, and the workers needed to spend their vacation times a...

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Main Authors:	Malang, Sigar, Keling, William, Seli, Nelson Brandah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/41364/1/41364.pdf
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id	my-uitm-ir.41364
record_format	uketd_dc
spelling	my-uitm-ir.413642021-02-22T02:53:50Z A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.] 2010-05 Malang, Sigar Keling, William Seli, Nelson Brandah H Social Sciences (General) Economics as a science. Relation to other subjects In the ancient ages, a human being used to move from one place to another in searching for better living or discoveries. This need was accelerated by the emergence of industrial revolution where transportation means and vehicles were developed, and the workers needed to spend their vacation times away from work. In the present days, most nations and governments pay much attention to the tourism industry as a means for GDP and economic growth, or as a source of income. Malaysia is not an exception, Therefore, the Malaysian government was very interested in including tourism industry in its economic plans. Tourism service such as hotels, restaurants, and rest houses as well as employee training and development were given much attention in such plan. This requires high ability for adaptation to changing environment in order to grow and compete with other tourism organizations inside and outside the country. Adapting to such changing environment is the thrust of strategic marketing planning (SMP). The major challenge facing tourism companies is how to build and maintmn healthy business in the face of rapidly changing market place and environment (sustainable). It is important to continuously satisfy changing consumer needs. Companies that view this as fundamental to success practice the art of market-oriented strategic planning (Gretzel, 2004), (Kotler, Brown, and Makens, 2003). 2010-05 Thesis https://ir.uitm.edu.my/id/eprint/41364/ https://ir.uitm.edu.my/id/eprint/41364/1/41364.pdf text en public phd doctoral Universiti Teknologi MARA Cawangan Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Malang, Sigar Keling, William Seli, Nelson Brandah A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]
description	In the ancient ages, a human being used to move from one place to another in searching for better living or discoveries. This need was accelerated by the emergence of industrial revolution where transportation means and vehicles were developed, and the workers needed to spend their vacation times away from work. In the present days, most nations and governments pay much attention to the tourism industry as a means for GDP and economic growth, or as a source of income. Malaysia is not an exception, Therefore, the Malaysian government was very interested in including tourism industry in its economic plans. Tourism service such as hotels, restaurants, and rest houses as well as employee training and development were given much attention in such plan. This requires high ability for adaptation to changing environment in order to grow and compete with other tourism organizations inside and outside the country. Adapting to such changing environment is the thrust of strategic marketing planning (SMP). The major challenge facing tourism companies is how to build and maintmn healthy business in the face of rapidly changing market place and environment (sustainable). It is important to continuously satisfy changing consumer needs. Companies that view this as fundamental to success practice the art of market-oriented strategic planning (Gretzel, 2004), (Kotler, Brown, and Makens, 2003).
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Malang, Sigar Keling, William Seli, Nelson Brandah
author_facet	Malang, Sigar Keling, William Seli, Nelson Brandah
author_sort	Malang, Sigar
title	A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]
title_short	A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]
title_full	A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]
title_fullStr	A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]
title_full_unstemmed	A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]
title_sort	case study of borneo adventure, an inbound tour operator : strategic marketing plan for china market / sigar malang ... [et al.]
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business and Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/41364/1/41364.pdf
_version_	1783734632111407104

A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]

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