The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi

UiTM Perlis is among one of the public high learning institutions in Malaysia that have taken the opportunity in planting Harumanis because it provides agriculture courses and as well as having a large area of land for farming purposes. By selling Harumanis, it helps to generate revenue for the inst...

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Main Author:	Khairul Azmi, Syazani Aniq
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Social aspects Social marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/41755/1/41755.pdf
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id	my-uitm-ir.41755
record_format	uketd_dc
spelling	my-uitm-ir.417552021-02-11T07:55:00Z The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi 2021-02-09 Khairul Azmi, Syazani Aniq Social aspects. Social marketing Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling UiTM Perlis is among one of the public high learning institutions in Malaysia that have taken the opportunity in planting Harumanis because it provides agriculture courses and as well as having a large area of land for farming purposes. By selling Harumanis, it helps to generate revenue for the institution. To ensure that the sales meet the high market demands, UiTM Perlis has been focusing to produce Harumanis fruits that of high quality and quantity. In relation with that, the purpose of this study is to determine whether there is a relationship between promotion, price, attitude, and social influence with the customers’ purchase intention towards Harumanis produced by UiTM Perlis. This study involved 384 citizens of Perlis as respondents in Perlis. The instrument used in this study was a structured questionnaire through the snowball sampling technique. Frequency analysis, descriptive test, reliability analysis, Cronbach alpha, Pearson correlation analysis and regression analysis were used as an analytical technique. The data collected were analysed using the Statistical Package for Social Sciences (SPSS). The result of this study showed that there is a significant relationship between a dependent variable and the independent variables which are promotion, price, attitude, and social influence. Therefore, UiTM Perlis is expected to be more concerned in improving the promotion, price, attitude and social influence to improve its sales. 2021-02 Thesis https://ir.uitm.edu.my/id/eprint/41755/ https://ir.uitm.edu.my/id/eprint/41755/1/41755.pdf text en public degree Universiti Teknologi Mara Perlis Faculty of Plantation and Agrotechnology
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Social aspects Social marketing Marketing Social aspects Social marketing
spellingShingle	Social aspects Social marketing Marketing Social aspects Social marketing Khairul Azmi, Syazani Aniq The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi
description	UiTM Perlis is among one of the public high learning institutions in Malaysia that have taken the opportunity in planting Harumanis because it provides agriculture courses and as well as having a large area of land for farming purposes. By selling Harumanis, it helps to generate revenue for the institution. To ensure that the sales meet the high market demands, UiTM Perlis has been focusing to produce Harumanis fruits that of high quality and quantity. In relation with that, the purpose of this study is to determine whether there is a relationship between promotion, price, attitude, and social influence with the customers’ purchase intention towards Harumanis produced by UiTM Perlis. This study involved 384 citizens of Perlis as respondents in Perlis. The instrument used in this study was a structured questionnaire through the snowball sampling technique. Frequency analysis, descriptive test, reliability analysis, Cronbach alpha, Pearson correlation analysis and regression analysis were used as an analytical technique. The data collected were analysed using the Statistical Package for Social Sciences (SPSS). The result of this study showed that there is a significant relationship between a dependent variable and the independent variables which are promotion, price, attitude, and social influence. Therefore, UiTM Perlis is expected to be more concerned in improving the promotion, price, attitude and social influence to improve its sales.
format	Thesis
qualification_level	Bachelor degree
author	Khairul Azmi, Syazani Aniq
author_facet	Khairul Azmi, Syazani Aniq
author_sort	Khairul Azmi, Syazani Aniq
title	The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi
title_short	The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi
title_full	The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi
title_fullStr	The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi
title_full_unstemmed	The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi
title_sort	factors that influence the customer’s purchase intention towards harumanis produced by uitm perlis / syazani aniq khairul azmi
granting_institution	Universiti Teknologi Mara Perlis
granting_department	Faculty of Plantation and Agrotechnology
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/41755/1/41755.pdf
_version_	1783734651615969280

The factors that influence the customer’s purchase intention towards harumanis produced by UiTM Perlis / Syazani Aniq Khairul Azmi

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