The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal

Mulch is any substances that applied on the soil surface. Mulching is important to control weeds, minimize nutrient leaching, reduce pest infestation, lower soil temperature and retain soil moisture. Plastic mulch has been widely used among farmers throughout the world for the last 10 years. However...

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Main Author:	Mohamad Zainal, Nabilah Nor Ain
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Fertilizers and improvement of the soil
Online Access:	https://ir.uitm.edu.my/id/eprint/41772/1/41772.pdf
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id	my-uitm-ir.41772
record_format	uketd_dc
spelling	my-uitm-ir.417722021-02-11T07:59:54Z The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal 2021-02-09 Mohamad Zainal, Nabilah Nor Ain Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Soils. Soil science. Including soil surveys, soil chemistry, soil structure, soil-plant relationships Fertilizers and improvement of the soil Mulch is any substances that applied on the soil surface. Mulching is important to control weeds, minimize nutrient leaching, reduce pest infestation, lower soil temperature and retain soil moisture. Plastic mulch has been widely used among farmers throughout the world for the last 10 years. However, the main drawback of using this mulch is that it is difficult to dispose of plastic films as it is not biodegradable and thus it leads to pollution to the environment. For that reason, BioMulch is a newly created product that comes in the form of powder. It does not only act as a mulch but also as a fertilizer. The purpose of this study is to determine the factors that influence the customers' purchase intention towards BioMulch. The researcher used a structured questionnaire as the main instrument to collect the data. 384 citizens of Perlis were the chosen sample as the respondents who have an interest in gardening and selling agricultural products via the purposive sampling technique. Frequency analysis, descriptive test, reliability analysis, Pearson’s correlation analysis and regression analysis were used to analyse the data by using the Statistical Package for Social Sciences (SPSS). The research result showed that perceived quality (ß=0.229, p<0.01) and subjective norm (ß=0.592, p<0.01) were significantly related to the purchase intention towards BioMulch. However, attitude and perceived usefulness were not significant to the purchase intention towards BioMulch. Therefore, customers should be given more exposure to the benefits of using BioMulch in influencing their purchase intention towards BioMulch. 2021-02 Thesis https://ir.uitm.edu.my/id/eprint/41772/ https://ir.uitm.edu.my/id/eprint/41772/1/41772.pdf text en public degree Universiti Teknologi Mara Perlis Faculty of Plantation and Agrotechnology
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Fertilizers and improvement of the soil
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Fertilizers and improvement of the soil Mohamad Zainal, Nabilah Nor Ain The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal
description	Mulch is any substances that applied on the soil surface. Mulching is important to control weeds, minimize nutrient leaching, reduce pest infestation, lower soil temperature and retain soil moisture. Plastic mulch has been widely used among farmers throughout the world for the last 10 years. However, the main drawback of using this mulch is that it is difficult to dispose of plastic films as it is not biodegradable and thus it leads to pollution to the environment. For that reason, BioMulch is a newly created product that comes in the form of powder. It does not only act as a mulch but also as a fertilizer. The purpose of this study is to determine the factors that influence the customers' purchase intention towards BioMulch. The researcher used a structured questionnaire as the main instrument to collect the data. 384 citizens of Perlis were the chosen sample as the respondents who have an interest in gardening and selling agricultural products via the purposive sampling technique. Frequency analysis, descriptive test, reliability analysis, Pearson’s correlation analysis and regression analysis were used to analyse the data by using the Statistical Package for Social Sciences (SPSS). The research result showed that perceived quality (ß=0.229, p<0.01) and subjective norm (ß=0.592, p<0.01) were significantly related to the purchase intention towards BioMulch. However, attitude and perceived usefulness were not significant to the purchase intention towards BioMulch. Therefore, customers should be given more exposure to the benefits of using BioMulch in influencing their purchase intention towards BioMulch.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Zainal, Nabilah Nor Ain
author_facet	Mohamad Zainal, Nabilah Nor Ain
author_sort	Mohamad Zainal, Nabilah Nor Ain
title	The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal
title_short	The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal
title_full	The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal
title_fullStr	The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal
title_full_unstemmed	The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal
title_sort	actors that influence the customers’ purchase intentation towards biomulch / nabilah nor ain mohamad zainal
granting_institution	Universiti Teknologi Mara Perlis
granting_department	Faculty of Plantation and Agrotechnology
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/41772/1/41772.pdf
_version_	1783734651887550464

The actors that influence the customers’ purchase intentation towards biomulch / Nabilah Nor Ain Mohamad Zainal

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