Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam

Rice seeds that are not certified by government agencies is an important issue that needs to be tackled to have enough supply of rice in the country. One of the problems arises from uncertified rice seeds is weedy rice in which it can reduce the production of paddy and affect its revenue. The purpos...

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Main Author:	Akmal Roslam, Aniq Izzat
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Farmers Field crops
Online Access:	https://ir.uitm.edu.my/id/eprint/42014/1/42014.pdf
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id	my-uitm-ir.42014
record_format	uketd_dc
spelling	my-uitm-ir.420142021-02-16T06:31:50Z Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam 2021-02-16 Akmal Roslam, Aniq Izzat Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Farmers Field crops Rice seeds that are not certified by government agencies is an important issue that needs to be tackled to have enough supply of rice in the country. One of the problems arises from uncertified rice seeds is weedy rice in which it can reduce the production of paddy and affect its revenue. The purpose of this study was to investigate whether factors that influence the farmers’ intention to purchase certified rice seeds in Perlis. The researcher used a structured questionnaire method as the main instrument in collecting data. 370 respondents were involved in this research by using a convenience sampling technique for a chosen sample study. Frequency analysis, descriptive test, reliability analysis and Pearson’s correlation analysis and regression analysis were used to analyse the data with applying Statistical Package for Social Sciences (SPSS). The result of this study showed that there is a significant relationship between the dependent variable which is the farmers’ intention to purchase certified rice seeds with the independent variables which are attitude and perceived price. The study also revealed that the other independent variable which is subjective norms is an insignificant relationship with the dependent variable. Therefore, government agencies such as Department of Agriculture (DOA), Malaysia Agricultural Research and Development Institute (MARDI), Muda Agricultural Development Authority (MADA) and other relevant agencies should take into consideration the ability to buy certified rice seeds at an affordable price to increase the quantity and quality of rice production for the country. 2021-02 Thesis https://ir.uitm.edu.my/id/eprint/42014/ https://ir.uitm.edu.my/id/eprint/42014/1/42014.pdf text en public degree Universiti Teknologi Mara Perlis Faculty of Plantation and Agrotechnology
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Farmers Field crops
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Farmers Field crops Akmal Roslam, Aniq Izzat Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam
description	Rice seeds that are not certified by government agencies is an important issue that needs to be tackled to have enough supply of rice in the country. One of the problems arises from uncertified rice seeds is weedy rice in which it can reduce the production of paddy and affect its revenue. The purpose of this study was to investigate whether factors that influence the farmers’ intention to purchase certified rice seeds in Perlis. The researcher used a structured questionnaire method as the main instrument in collecting data. 370 respondents were involved in this research by using a convenience sampling technique for a chosen sample study. Frequency analysis, descriptive test, reliability analysis and Pearson’s correlation analysis and regression analysis were used to analyse the data with applying Statistical Package for Social Sciences (SPSS). The result of this study showed that there is a significant relationship between the dependent variable which is the farmers’ intention to purchase certified rice seeds with the independent variables which are attitude and perceived price. The study also revealed that the other independent variable which is subjective norms is an insignificant relationship with the dependent variable. Therefore, government agencies such as Department of Agriculture (DOA), Malaysia Agricultural Research and Development Institute (MARDI), Muda Agricultural Development Authority (MADA) and other relevant agencies should take into consideration the ability to buy certified rice seeds at an affordable price to increase the quantity and quality of rice production for the country.
format	Thesis
qualification_level	Bachelor degree
author	Akmal Roslam, Aniq Izzat
author_facet	Akmal Roslam, Aniq Izzat
author_sort	Akmal Roslam, Aniq Izzat
title	Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam
title_short	Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam
title_full	Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam
title_fullStr	Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam
title_full_unstemmed	Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam
title_sort	farmer’s intention to purchase certified rice seeds : case of perlis / aniq izzat akmal roslam
granting_institution	Universiti Teknologi Mara Perlis
granting_department	Faculty of Plantation and Agrotechnology
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/42014/1/42014.pdf
_version_	1783734656016842752

Farmer’s intention to purchase certified rice seeds : case of Perlis / Aniq Izzat Akmal Roslam

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