Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani

This paper studies the public perception towards life insurance policy. The focus of this paper is to identify the factors that affected public perception towards life insurance which are market reputation, public awareness and the benefits. For this purpose, the researcher used primary data, which...

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Main Author:	Che Ab Ghani, Che Hazira
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Life insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/42036/1/42036.pdf
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id	my-uitm-ir.42036
record_format	uketd_dc
spelling	my-uitm-ir.420362021-03-08T09:41:52Z Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani 2012-06 Che Ab Ghani, Che Hazira Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Life insurance Life insurance business. Management This paper studies the public perception towards life insurance policy. The focus of this paper is to identify the factors that affected public perception towards life insurance which are market reputation, public awareness and the benefits. For this purpose, the researcher used primary data, which is a structured questionnaire and has focused to the respondents’ residing in Kelantan. The data were analyzed using SPSS through the frequency analysis, factor analysis, reliability, and descriptive statistic. Thus, the finding from this study shows that public perception have relationship between market reputation, public awareness and the benefits 2012-06 Thesis https://ir.uitm.edu.my/id/eprint/42036/ https://ir.uitm.edu.my/id/eprint/42036/1/42036.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business Management Hamid, Roseliza
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hamid, Roseliza
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Life insurance Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Life insurance Consumer behavior Consumers' preferences Consumer research Including consumer profiling Che Ab Ghani, Che Hazira Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani
description	This paper studies the public perception towards life insurance policy. The focus of this paper is to identify the factors that affected public perception towards life insurance which are market reputation, public awareness and the benefits. For this purpose, the researcher used primary data, which is a structured questionnaire and has focused to the respondents’ residing in Kelantan. The data were analyzed using SPSS through the frequency analysis, factor analysis, reliability, and descriptive statistic. Thus, the finding from this study shows that public perception have relationship between market reputation, public awareness and the benefits
format	Thesis
qualification_level	Bachelor degree
author	Che Ab Ghani, Che Hazira
author_facet	Che Ab Ghani, Che Hazira
author_sort	Che Ab Ghani, Che Hazira
title	Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani
title_short	Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani
title_full	Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani
title_fullStr	Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani
title_full_unstemmed	Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani
title_sort	public perception towards life insurance policy a case study in kota bharu kelantan / che hazira che ab ghani
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/42036/1/42036.pdf
_version_	1783734656803274752

Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani

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