Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman

The purpose of this study is to investigate the audience perception of music concert in Malaysia. This research analyzes how successful is music concert in Malaysia from the audience's perspective. Specifically, this study focuses on the audience perception towards promotional exercises of musi...

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Bibliographic Details
Main Author:	Abdul Rahman, Nureen Izazi
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Career education Music in colleges and universities Analysis and appreciation of music
Online Access:	https://ir.uitm.edu.my/id/eprint/42243/2/42243.pdf
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id	my-uitm-ir.42243
record_format	uketd_dc
spelling	my-uitm-ir.422432024-01-05T01:10:59Z Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman 2020 Abdul Rahman, Nureen Izazi Career education Music in colleges and universities Analysis and appreciation of music The purpose of this study is to investigate the audience perception of music concert in Malaysia. This research analyzes how successful is music concert in Malaysia from the audience's perspective. Specifically, this study focuses on the audience perception towards promotional exercises of music concert in Malaysia and the appealing factors of musical performance showed by band during the concert. This study is being conducted using quantitative method of sources from both primary and secondary data. A set of questionnaires are prepared to the respondents via Google Form. The respondents chosen are the audience of three sold-out music concerts in Malaysia which were from MASDO: Malam Keramaian Dinda, FOURTWNTY Live in Kuala Lumpur, and FUR Live in Kuala Lumpur. In short, this research is important because it will promptly help the upcoming event organizers in implementing the best promotional exercises when promoting the event or concert and help the musicians to upgrade their musical performance in order to appeal audience during concert. 2020 Thesis https://ir.uitm.edu.my/id/eprint/42243/ https://ir.uitm.edu.my/id/eprint/42243/2/42243.pdf text en public degree Universiti Teknologi MARA Faculty of Music Saiful Bahar, Afiqah Aisyah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Saiful Bahar, Afiqah Aisyah
topic	Career education Music in colleges and universities Analysis and appreciation of music
spellingShingle	Career education Music in colleges and universities Analysis and appreciation of music Abdul Rahman, Nureen Izazi Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman
description	The purpose of this study is to investigate the audience perception of music concert in Malaysia. This research analyzes how successful is music concert in Malaysia from the audience's perspective. Specifically, this study focuses on the audience perception towards promotional exercises of music concert in Malaysia and the appealing factors of musical performance showed by band during the concert. This study is being conducted using quantitative method of sources from both primary and secondary data. A set of questionnaires are prepared to the respondents via Google Form. The respondents chosen are the audience of three sold-out music concerts in Malaysia which were from MASDO: Malam Keramaian Dinda, FOURTWNTY Live in Kuala Lumpur, and FUR Live in Kuala Lumpur. In short, this research is important because it will promptly help the upcoming event organizers in implementing the best promotional exercises when promoting the event or concert and help the musicians to upgrade their musical performance in order to appeal audience during concert.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rahman, Nureen Izazi
author_facet	Abdul Rahman, Nureen Izazi
author_sort	Abdul Rahman, Nureen Izazi
title	Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman
title_short	Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman
title_full	Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman
title_fullStr	Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman
title_full_unstemmed	Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman
title_sort	audience perception of music concert in malaysia / nureen izazi abdul rahman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Music
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/42243/2/42243.pdf
_version_	1794191824440524800

Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman

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