Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman

Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return...

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Main Author:	Razman, Asilah Hadhinah Aiman
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Branding (Marketing) Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf
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id	my-uitm-ir.42483
record_format	uketd_dc
spelling	my-uitm-ir.424832021-02-25T07:58:08Z Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman 2020-07 Razman, Asilah Hadhinah Aiman Branding (Marketing) Advertising campaigns Information technology. Information systems Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return of telecommunication and media companies’ period from 2015 until 2019. 18 companies are used as a sample of this study. The result shows that among all the independent variables, market capitalization have positive and significant effect on the stock return. While allocations for advertisement and price-book value turned out positive but insignificant to stock return.and average Google search intensity showed a negative and insignificant result to stock return. 2020-07 Thesis https://ir.uitm.edu.my/id/eprint/42483/ https://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf text en public degree Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Branding (Marketing) Advertising campaigns Branding (Marketing)
spellingShingle	Branding (Marketing) Advertising campaigns Branding (Marketing) Razman, Asilah Hadhinah Aiman Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
description	Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return of telecommunication and media companies’ period from 2015 until 2019. 18 companies are used as a sample of this study. The result shows that among all the independent variables, market capitalization have positive and significant effect on the stock return. While allocations for advertisement and price-book value turned out positive but insignificant to stock return.and average Google search intensity showed a negative and insignificant result to stock return.
format	Thesis
qualification_level	Bachelor degree
author	Razman, Asilah Hadhinah Aiman
author_facet	Razman, Asilah Hadhinah Aiman
author_sort	Razman, Asilah Hadhinah Aiman
title	Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_short	Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_full	Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_fullStr	Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_full_unstemmed	Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman
title_sort	determinants of stock returns from telecommunication and media companies in malaysia / asilah hadhinah aiman razman
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf
_version_	1783734669683982336

Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman

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