Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman

Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman

This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of...

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Main Author: Osman, Nur Amanina
Format: Thesis
Language:English
Published: 2015
Subjects:
Total quality management in education
Total quality management in higher education
Malaysia
Sarawak
Universiti Teknologi MARA
Asia
Online Access:https://ir.uitm.edu.my/id/eprint/42974/1/42974.pdf
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spelling my-uitm-ir.429742021-03-08T01:47:42Z Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman 2015-01 Osman, Nur Amanina Total quality management in education. Total quality management in higher education Malaysia Sarawak Universiti Teknologi MARA Asia This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of ironess of enviromentally products and price and brandimages. It is vital to review all the relevant literatures in order to understand the whole concept of the effects of environmental consciousness on the brand preference. 2015-01 Thesis https://ir.uitm.edu.my/id/eprint/42974/ https://ir.uitm.edu.my/id/eprint/42974/1/42974.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Total quality management in education
Total quality management in higher education
Malaysia
Sarawak
Universiti Teknologi MARA
Asia
spellingShingle Total quality management in education
Total quality management in higher education
Malaysia
Sarawak
Universiti Teknologi MARA
Asia
Osman, Nur Amanina
Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
description This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of ironess of enviromentally products and price and brandimages. It is vital to review all the relevant literatures in order to understand the whole concept of the effects of environmental consciousness on the brand preference.
format Thesis
qualification_level Master's degree
author Osman, Nur Amanina
author_facet Osman, Nur Amanina
author_sort Osman, Nur Amanina
title Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
title_short Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
title_full Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
title_fullStr Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
title_full_unstemmed Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
title_sort environmental consciousness effects on student's brand preference in uitm samarahan / nur amanina osman
granting_institution Universiti Teknologi MARA Cawangan Sarawak
granting_department Faculty of Business Management
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/42974/1/42974.pdf
_version_ 1783734677619605504

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