Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of...
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my-uitm-ir.429742021-03-08T01:47:42Z Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman 2015-01 Osman, Nur Amanina Total quality management in education. Total quality management in higher education Malaysia Sarawak Universiti Teknologi MARA Asia This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of ironess of enviromentally products and price and brandimages. It is vital to review all the relevant literatures in order to understand the whole concept of the effects of environmental consciousness on the brand preference. 2015-01 Thesis https://ir.uitm.edu.my/id/eprint/42974/ https://ir.uitm.edu.my/id/eprint/42974/1/42974.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
topic |
Total quality management in education Total quality management in higher education Malaysia Sarawak Universiti Teknologi MARA Asia |
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Total quality management in education Total quality management in higher education Malaysia Sarawak Universiti Teknologi MARA Asia Osman, Nur Amanina Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman |
description |
This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of ironess of enviromentally products and price and brandimages. It is vital to review all the relevant literatures in order to understand the whole concept of the effects of environmental consciousness on the brand preference. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Osman, Nur Amanina |
author_facet |
Osman, Nur Amanina |
author_sort |
Osman, Nur Amanina |
title |
Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman |
title_short |
Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman |
title_full |
Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman |
title_fullStr |
Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman |
title_full_unstemmed |
Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman |
title_sort |
environmental consciousness effects on student's brand preference in uitm samarahan / nur amanina osman |
granting_institution |
Universiti Teknologi MARA Cawangan Sarawak |
granting_department |
Faculty of Business Management |
publishDate |
2015 |
url |
https://ir.uitm.edu.my/id/eprint/42974/1/42974.pdf |
_version_ |
1783734677619605504 |