Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman
This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2015
|
| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/42974/1/42974.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|