The relationship between service quality and customer satisfaction in selected banks in Kuching / Ahmad Shah Abu Bakar ... [et al.]

This study aimed to examine the relationship between service quality and customer satisfaction In selected banks namely Bank Islam Malaysia Berhad, CIMB Bank Berhad and Maybank Berhad which located at Jalan Kulas, Kuching. The banking industries are under Increasing pressure to demonstrate a high s...

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Bibliographic Details
Main Authors: Abu Bakar, Ahmad Shah, Horian, Faizam
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/43118/1/43118.pdf
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