Information needs and information seeking behaviour of Malaysian online shoppers / Aliza Mohamed Aris
This study examined Malaysian online shoppers from the following perspectives: (1) demographic characteristics, (2) information needs, and (3) information seeking behaviour. 'Online shopping' in this study means activities of seeking information online about products/services, and purchasi...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/43238/1/43238.pdf |
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