Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]

When the Asian economic crisis hit most Asian countries including Malaysia, several industries were affected and struggling to remain sustainable in the market. Fighting for its survival, Proton has long been manoeuvring its strategic plan mainly to achieve its long term goals which brings benefit n...

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Main Authors:	Abdul Manaff, Mazlinda, Ghazali, Naili, Adnan, Nur Farhana
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/43505/1/43505.pdf
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id	my-uitm-ir.43505
record_format	uketd_dc
spelling	my-uitm-ir.435052022-11-25T03:00:37Z Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.] 2017-07 Abdul Manaff, Mazlinda Ghazali, Naili Adnan, Nur Farhana Consumer satisfaction Customer services. Customer relations When the Asian economic crisis hit most Asian countries including Malaysia, several industries were affected and struggling to remain sustainable in the market. Fighting for its survival, Proton has long been manoeuvring its strategic plan mainly to achieve its long term goals which brings benefit not just to the company but to the nation as a whole. Regardless new models introduced backed with rigorous marketing strategies, Proton’s sales performance does not turns out to be on the positive side. Being 30 years in the industry, several plans has been layout thus far by Proton to remain relevant in the automobile industry. Strategic alliance with foreign partners and introduction of several new car models are some strategies that Proton has anticipated mainly to regain its market share and improve the image of the national pride of car maker. With recent business venture with Zhejiang Geely Holding Co Ltd marked as a stepping stone for Proton to start a fresh chapter to increase production capacity, invest in new technology and product innovation. Analysis has been made see how Proton can further improvise its business strategy using performance rating, SWOT and recommendations provided in AnsoffMatrix. Nonetheless, Proton needs to deal with people perception and regain market confidence besides improves brand positioning including quality of the products, especially to compete with its closest competitor, Perodua. 2017-07 Thesis https://ir.uitm.edu.my/id/eprint/43505/ https://ir.uitm.edu.my/id/eprint/43505/1/43505.pdf text en public masters Universiti Teknologi MARA Cawangan Kedah Faculty of Business Mangement
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction Consumer satisfaction
spellingShingle	Consumer satisfaction Consumer satisfaction Abdul Manaff, Mazlinda Ghazali, Naili Adnan, Nur Farhana Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
description	When the Asian economic crisis hit most Asian countries including Malaysia, several industries were affected and struggling to remain sustainable in the market. Fighting for its survival, Proton has long been manoeuvring its strategic plan mainly to achieve its long term goals which brings benefit not just to the company but to the nation as a whole. Regardless new models introduced backed with rigorous marketing strategies, Proton’s sales performance does not turns out to be on the positive side. Being 30 years in the industry, several plans has been layout thus far by Proton to remain relevant in the automobile industry. Strategic alliance with foreign partners and introduction of several new car models are some strategies that Proton has anticipated mainly to regain its market share and improve the image of the national pride of car maker. With recent business venture with Zhejiang Geely Holding Co Ltd marked as a stepping stone for Proton to start a fresh chapter to increase production capacity, invest in new technology and product innovation. Analysis has been made see how Proton can further improvise its business strategy using performance rating, SWOT and recommendations provided in AnsoffMatrix. Nonetheless, Proton needs to deal with people perception and regain market confidence besides improves brand positioning including quality of the products, especially to compete with its closest competitor, Perodua.
format	Thesis
qualification_level	Master's degree
author	Abdul Manaff, Mazlinda Ghazali, Naili Adnan, Nur Farhana
author_facet	Abdul Manaff, Mazlinda Ghazali, Naili Adnan, Nur Farhana
author_sort	Abdul Manaff, Mazlinda
title	Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
title_short	Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
title_full	Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
title_fullStr	Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
title_full_unstemmed	Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
title_sort	factors influencing post-purchase dissonance of proton owners / mazlinda abdul manaff ... [et al.]
granting_institution	Universiti Teknologi MARA Cawangan Kedah
granting_department	Faculty of Business Mangement
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/43505/1/43505.pdf
_version_	1783734692633116672

Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]

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