Factors influencing post-purchase dissonance of Proton owners / Mazlinda Abdul Manaff ... [et al.]
When the Asian economic crisis hit most Asian countries including Malaysia, several industries were affected and struggling to remain sustainable in the market. Fighting for its survival, Proton has long been manoeuvring its strategic plan mainly to achieve its long term goals which brings benefit n...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/43505/1/43505.pdf |
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