Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh

With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketin...

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Main Author:	Muhamad Saleh, Nor Khafizah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Consumer satisfaction Performance standards Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/46283/1/46283.pdf
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id	my-uitm-ir.46283
record_format	uketd_dc
spelling	my-uitm-ir.462832022-11-11T02:56:42Z Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh 2010 Muhamad Saleh, Nor Khafizah Consumer satisfaction Customer services. Customer relations Performance standards Food service With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketing strategies for many of the airlines companies. The in flight food services now are seen as part of the package that attracts business travellers or leisure tourists to a particular airlines. The in-flight meal/ food are also considered important to the airlines company in retaining satisfied and attracting new passengers. This study empirically investigates the in-flight meals/food attributes like (taste, freshness, appearance and menu choice) through passengers' level of satisfaction and their intention of re-flying. Two hundred forty two (242) passengers' of Malaysia Airlines (MAS) from Kuala Lumpur to Frankfurt (Germany) on 10th December 2007 were surveyed. Through series of descriptive (frequencies, mean scores and standard deviation) and inferential statistical (multiple regressions), some useful insight on the passenger views was obtained. Result of revealed Malaysia Airlines through their inflight caterer provides an overall acceptable meals/food and food attributes like taste, freshness, appearance and menu choices significantly contributed to the prediction of the airline passengers' levels of satisfaction. Meals/food although not as important as other elements but contributes to passengers' intention of re-flying. These results signalling the Malaysia Airlines particularly their in-flight caterer to improve at the same time maintain the quality of the in-flight meals / food produced. 2010 Thesis https://ir.uitm.edu.my/id/eprint/46283/ https://ir.uitm.edu.my/id/eprint/46283/1/46283.pdf text en public masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management Mohd Zahari, Mohd Salehuddin (Assoc Prof. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Zahari, Mohd Salehuddin (Assoc Prof. Dr.)
topic	Consumer satisfaction Consumer satisfaction Performance standards Food service
spellingShingle	Consumer satisfaction Consumer satisfaction Performance standards Food service Muhamad Saleh, Nor Khafizah Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
description	With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketing strategies for many of the airlines companies. The in flight food services now are seen as part of the package that attracts business travellers or leisure tourists to a particular airlines. The in-flight meal/ food are also considered important to the airlines company in retaining satisfied and attracting new passengers. This study empirically investigates the in-flight meals/food attributes like (taste, freshness, appearance and menu choice) through passengers' level of satisfaction and their intention of re-flying. Two hundred forty two (242) passengers' of Malaysia Airlines (MAS) from Kuala Lumpur to Frankfurt (Germany) on 10th December 2007 were surveyed. Through series of descriptive (frequencies, mean scores and standard deviation) and inferential statistical (multiple regressions), some useful insight on the passenger views was obtained. Result of revealed Malaysia Airlines through their inflight caterer provides an overall acceptable meals/food and food attributes like taste, freshness, appearance and menu choices significantly contributed to the prediction of the airline passengers' levels of satisfaction. Meals/food although not as important as other elements but contributes to passengers' intention of re-flying. These results signalling the Malaysia Airlines particularly their in-flight caterer to improve at the same time maintain the quality of the in-flight meals / food produced.
format	Thesis
qualification_level	Master's degree
author	Muhamad Saleh, Nor Khafizah
author_facet	Muhamad Saleh, Nor Khafizah
author_sort	Muhamad Saleh, Nor Khafizah
title	Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
title_short	Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
title_full	Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
title_fullStr	Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
title_full_unstemmed	Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
title_sort	assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of malaysia airlines passengers / nor khafizah muhamad saleh
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/46283/1/46283.pdf
_version_	1783734749202743296

Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh

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