Assessing in-flight meals/food attributes through passengers' level of satisfaction: a case of Malaysia airlines passengers / Nor Khafizah Muhamad Saleh
With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketin...
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Main Author: | Muhamad Saleh, Nor Khafizah |
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Format: | Thesis |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/46283/1/46283.pdf |
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