A strategic marketing management analysis on Plaza Larkin Johor Bahru towards realizing greater profits / Ruhiyati Idayu Abu Talib & Abd Razak Kassim

This applied business research (ABR) is aimed to analyze the Plaza Larkin through the strategic marketing management concept that it can generate or realize greater profits. Plaza Larkin is just started operation for the last three years but number tenants that quit the business has been increasing...

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Bibliographic Details
Main Authors: Abu Talib, Ruhiyati Idayu, Kassim, Abd Razak
Format: Thesis
Published: 2010
Online Access:https://ir.uitm.edu.my/id/eprint/46784/1/46784.pdf
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