The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias

For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where...

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Main Author:	Alias, Nor Fazilah
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/47392/1/47392.pdf
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id	my-uitm-ir.47392
record_format	uketd_dc
spelling	my-uitm-ir.473922023-10-17T06:35:41Z The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias 1997 Alias, Nor Fazilah Marketing Market segmentation. Target marketing For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where they have the unbreakable bond with their customers through their dealers and Avon Beauty Boutiques/Avon Puteris franchising outlets throughout Malaysia themselves. Daily they learn what customers needs and wants, where they can improve and get the fuel they needed to achieve higher stages. As for Avon Beauty Boutique -Sg.Pelek, Sepang, Selangor itself they are really care, each day, how many customers they gained, lost, satisfied and dissatisfied. Each customers won is a victory, each lost is a defeat - and it is a battle that is theirs to win or lose each time. So in order to win and get more customers, they have to reach, inform, persuade and remind customers all the time of Avon's products so that customers will continuously buying, using, be loyal and repeat visiting to the nearest Avon's store. Those can be achieved if they can communicate with their target customers effective and efficiently which can be done and implement by using a tool of promotional strategy and efforts through a suitable media. 1997 Thesis https://ir.uitm.edu.my/id/eprint/47392/ https://ir.uitm.edu.my/id/eprint/47392/1/47392.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Zainuddin, Anizah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zainuddin, Anizah
topic	Marketing Marketing
spellingShingle	Marketing Marketing Alias, Nor Fazilah The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
description	For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where they have the unbreakable bond with their customers through their dealers and Avon Beauty Boutiques/Avon Puteris franchising outlets throughout Malaysia themselves. Daily they learn what customers needs and wants, where they can improve and get the fuel they needed to achieve higher stages. As for Avon Beauty Boutique -Sg.Pelek, Sepang, Selangor itself they are really care, each day, how many customers they gained, lost, satisfied and dissatisfied. Each customers won is a victory, each lost is a defeat - and it is a battle that is theirs to win or lose each time. So in order to win and get more customers, they have to reach, inform, persuade and remind customers all the time of Avon's products so that customers will continuously buying, using, be loyal and repeat visiting to the nearest Avon's store. Those can be achieved if they can communicate with their target customers effective and efficiently which can be done and implement by using a tool of promotional strategy and efforts through a suitable media.
format	Thesis
qualification_level	Bachelor degree
author	Alias, Nor Fazilah
author_facet	Alias, Nor Fazilah
author_sort	Alias, Nor Fazilah
title	The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_short	The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_full	The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_fullStr	The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_full_unstemmed	The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_sort	effectiveness of avon’s printed materials promotions specifically towards male customers / nor fazilah alias
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/47392/1/47392.pdf
_version_	1783734780571942912

The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias

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