The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias

For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where...

Full description

Saved in:
Bibliographic Details
Main Author: Alias, Nor Fazilah
Format: Thesis
Language:English
Published: 1997
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/47392/1/47392.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.47392
record_format uketd_dc
spelling my-uitm-ir.473922023-10-17T06:35:41Z The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias 1997 Alias, Nor Fazilah Marketing Market segmentation. Target marketing For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where they have the unbreakable bond with their customers through their dealers and Avon Beauty Boutiques/Avon Puteris franchising outlets throughout Malaysia themselves. Daily they learn what customers needs and wants, where they can improve and get the fuel they needed to achieve higher stages. As for Avon Beauty Boutique -Sg.Pelek, Sepang, Selangor itself they are really care, each day, how many customers they gained, lost, satisfied and dissatisfied. Each customers won is a victory, each lost is a defeat - and it is a battle that is theirs to win or lose each time. So in order to win and get more customers, they have to reach, inform, persuade and remind customers all the time of Avon's products so that customers will continuously buying, using, be loyal and repeat visiting to the nearest Avon's store. Those can be achieved if they can communicate with their target customers effective and efficiently which can be done and implement by using a tool of promotional strategy and efforts through a suitable media. 1997 Thesis https://ir.uitm.edu.my/id/eprint/47392/ https://ir.uitm.edu.my/id/eprint/47392/1/47392.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Zainuddin, Anizah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Zainuddin, Anizah
topic Marketing
Marketing
spellingShingle Marketing
Marketing
Alias, Nor Fazilah
The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
description For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where they have the unbreakable bond with their customers through their dealers and Avon Beauty Boutiques/Avon Puteris franchising outlets throughout Malaysia themselves. Daily they learn what customers needs and wants, where they can improve and get the fuel they needed to achieve higher stages. As for Avon Beauty Boutique -Sg.Pelek, Sepang, Selangor itself they are really care, each day, how many customers they gained, lost, satisfied and dissatisfied. Each customers won is a victory, each lost is a defeat - and it is a battle that is theirs to win or lose each time. So in order to win and get more customers, they have to reach, inform, persuade and remind customers all the time of Avon's products so that customers will continuously buying, using, be loyal and repeat visiting to the nearest Avon's store. Those can be achieved if they can communicate with their target customers effective and efficiently which can be done and implement by using a tool of promotional strategy and efforts through a suitable media.
format Thesis
qualification_level Bachelor degree
author Alias, Nor Fazilah
author_facet Alias, Nor Fazilah
author_sort Alias, Nor Fazilah
title The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_short The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_full The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_fullStr The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_full_unstemmed The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
title_sort effectiveness of avon’s printed materials promotions specifically towards male customers / nor fazilah alias
granting_institution Universiti Teknologi MARA
granting_department Faculty of Business and Management
publishDate 1997
url https://ir.uitm.edu.my/id/eprint/47392/1/47392.pdf
_version_ 1783734780571942912