A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad

The purpose of this Graduation Exercise is to identify the problems faced by Park May Berhad with special reference towards the Plusliner Express Department services. At present, Express Department is underway to improve, develop and upgrade its operation towards efficiency of level of service. Ther...

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Main Author:	Bahmad Fuad, Rashida
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/47514/1/47514.pdf
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id	my-uitm-ir.47514
record_format	uketd_dc
spelling	my-uitm-ir.475142023-10-17T04:53:30Z A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad 1998 Bahmad Fuad, Rashida Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations The purpose of this Graduation Exercise is to identify the problems faced by Park May Berhad with special reference towards the Plusliner Express Department services. At present, Express Department is underway to improve, develop and upgrade its operation towards efficiency of level of service. Therefore, a closer look into the current system is essential in improving the quality of the service. The rationale of the study will covers the determinant of consumer behaviour towards the level of service that may facilitate the producer by making them easier to make a decision in producing the service. Thus, the Bukit Kayu Hitam to Kuala Lumpur route as a profitable route had being taken as a model to improve the other non profitable routes. The problems identified are with specific aimed to know the relationship between level of service offered and fares charged, the consumers' willingness to pay in terms of fares charged, lack of information on overall service, the need to improve the marketing strategies and lack of information on the purpose of making the journey. 1998 Thesis https://ir.uitm.edu.my/id/eprint/47514/ https://ir.uitm.edu.my/id/eprint/47514/1/47514.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Abdul Hamid, Norlida
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Hamid, Norlida
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Bahmad Fuad, Rashida A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad
description	The purpose of this Graduation Exercise is to identify the problems faced by Park May Berhad with special reference towards the Plusliner Express Department services. At present, Express Department is underway to improve, develop and upgrade its operation towards efficiency of level of service. Therefore, a closer look into the current system is essential in improving the quality of the service. The rationale of the study will covers the determinant of consumer behaviour towards the level of service that may facilitate the producer by making them easier to make a decision in producing the service. Thus, the Bukit Kayu Hitam to Kuala Lumpur route as a profitable route had being taken as a model to improve the other non profitable routes. The problems identified are with specific aimed to know the relationship between level of service offered and fares charged, the consumers' willingness to pay in terms of fares charged, lack of information on overall service, the need to improve the marketing strategies and lack of information on the purpose of making the journey.
format	Thesis
qualification_level	Bachelor degree
author	Bahmad Fuad, Rashida
author_facet	Bahmad Fuad, Rashida
author_sort	Bahmad Fuad, Rashida
title	A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad
title_short	A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad
title_full	A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad
title_fullStr	A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad
title_full_unstemmed	A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad
title_sort	study on the customer behaviour towards the level of services generated by park may berhad / rashida bahmad fuad
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/47514/1/47514.pdf
_version_	1783734782656512000

A study on the customer behaviour towards the level of services generated by Park May Berhad / Rashida Bahmad Fuad

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