The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry

Music is one of the most important elements in all the mass electronic advertising. Advertisers pick the right song that can best suit the product and brand carefully in order to get positive feedback from the consumers. Inappropriate match of music in the advertisement with the brand or product bei...

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Bibliographic Details
Main Authors:	Musa, Mohd Fadzli, Mohd Khiry, Noor Fauzan
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Music in special education Analysis and appreciation of music
Online Access:	https://ir.uitm.edu.my/id/eprint/49387/1/49387.pdf
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id	my-uitm-ir.49387
record_format	uketd_dc
spelling	my-uitm-ir.493872021-08-06T06:57:23Z The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry 2019 Musa, Mohd Fadzli Mohd Khiry, Noor Fauzan Music in special education Analysis and appreciation of music Music is one of the most important elements in all the mass electronic advertising. Advertisers pick the right song that can best suit the product and brand carefully in order to get positive feedback from the consumers. Inappropriate match of music in the advertisement with the brand or product being advertised might lead to misinterpretation of the advertising message and it can be distractive at times. The primary focus of this study is to find out if music in advertising effective towards product and consumer. It is to develop a path model to explain how music works on the advertising and the effectiveness measures including attitude toward the advertisement Sixty sets of survey questionnaires were distributed concerning on the effectiveness of jingle music in advertisement to the Degree student in UiTM Shah Alam. In-depth interviews were conducted in order to enhance the findings and also to get a more accurate result for this study. The result of this study will be able to reveal the impact of jingle music in advertisement and how much it can affect the consumers. As the researchers did the research, it is proven that music in advertising is really important and it does affect on consumer's attitude. But however, the results from the research might not be fully accurate as the target audiences are only students of University Teknologi Mara in Shah Alam. It could not generalize the entire population of Malaysia. This research will be more accurate if it was done with wider group of respondents of different ages and places. 2019 Thesis https://ir.uitm.edu.my/id/eprint/49387/ https://ir.uitm.edu.my/id/eprint/49387/1/49387.pdf text en public degree Universiti Teknologi MARA Faculty of Music Mahzair, Ahamad Munir
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mahzair, Ahamad Munir
topic	Music in special education Analysis and appreciation of music
spellingShingle	Music in special education Analysis and appreciation of music Musa, Mohd Fadzli Mohd Khiry, Noor Fauzan The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry
description	Music is one of the most important elements in all the mass electronic advertising. Advertisers pick the right song that can best suit the product and brand carefully in order to get positive feedback from the consumers. Inappropriate match of music in the advertisement with the brand or product being advertised might lead to misinterpretation of the advertising message and it can be distractive at times. The primary focus of this study is to find out if music in advertising effective towards product and consumer. It is to develop a path model to explain how music works on the advertising and the effectiveness measures including attitude toward the advertisement Sixty sets of survey questionnaires were distributed concerning on the effectiveness of jingle music in advertisement to the Degree student in UiTM Shah Alam. In-depth interviews were conducted in order to enhance the findings and also to get a more accurate result for this study. The result of this study will be able to reveal the impact of jingle music in advertisement and how much it can affect the consumers. As the researchers did the research, it is proven that music in advertising is really important and it does affect on consumer's attitude. But however, the results from the research might not be fully accurate as the target audiences are only students of University Teknologi Mara in Shah Alam. It could not generalize the entire population of Malaysia. This research will be more accurate if it was done with wider group of respondents of different ages and places.
format	Thesis
qualification_level	Bachelor degree
author	Musa, Mohd Fadzli Mohd Khiry, Noor Fauzan
author_facet	Musa, Mohd Fadzli Mohd Khiry, Noor Fauzan
author_sort	Musa, Mohd Fadzli
title	The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry
title_short	The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry
title_full	The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry
title_fullStr	The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry
title_full_unstemmed	The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry
title_sort	effectiveness of jingles music towards products' advertisement / mohd fadzli musa and noor fauzan mohd khiry
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Music
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/49387/1/49387.pdf
_version_	1783734797545242624

The effectiveness of jingles music towards products' advertisement / Mohd Fadzli Musa and Noor Fauzan Mohd Khiry

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