The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman

In this era, Malaysian users tend to spend more on digital music compared to physical product though streaming has yet to catch up with digital downloads. 30% of Malaysians are using music streaming services and on average spend 148 minutes a day listening to Spotify. Therefore, the aim of this stud...

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Main Author: Yusman, Nur Amaliena
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/49400/1/49400.pdf
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spelling my-uitm-ir.494002021-08-06T06:49:30Z The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman 2019 Yusman, Nur Amaliena Moral, religious, and physical life of students. Student conduct and behavior M Music In this era, Malaysian users tend to spend more on digital music compared to physical product though streaming has yet to catch up with digital downloads. 30% of Malaysians are using music streaming services and on average spend 148 minutes a day listening to Spotify. Therefore, the aim of this study is to identify the purchase habits and to understand the motivation in purchasing digital and physical albums among young adults in Malaysia. Purchase habits is purchasing a particular type of recorded album either the respondents more to digital or physical platform while, motivation is what causes a person or respondent want to repeat purchasing an album. Individual's motivation may be inspired by others such as their favorite artist. In this study, the researcher has been used quantitative research method. The researcher had been distributed 100 questionnaires to 100 respondents in Universiti Teknologi MARA. The majority of respondents were female which the percentage are much higher than male respondents. The questionnaires were made available on Google Form and distributed via WhatsApp Messenger Application.The data collected are with intention to understand the purchase habits of recorded music either digital or physical album among young adults. 2019 Thesis https://ir.uitm.edu.my/id/eprint/49400/ https://ir.uitm.edu.my/id/eprint/49400/1/49400.pdf text en public degree Universiti Teknologi MARA Faculty of Music Saiful Bahar, Afiqah Aisyah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Saiful Bahar, Afiqah Aisyah
topic Moral, religious, and physical life of students
Student conduct and behavior
M Music
spellingShingle Moral, religious, and physical life of students
Student conduct and behavior
M Music
Yusman, Nur Amaliena
The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
description In this era, Malaysian users tend to spend more on digital music compared to physical product though streaming has yet to catch up with digital downloads. 30% of Malaysians are using music streaming services and on average spend 148 minutes a day listening to Spotify. Therefore, the aim of this study is to identify the purchase habits and to understand the motivation in purchasing digital and physical albums among young adults in Malaysia. Purchase habits is purchasing a particular type of recorded album either the respondents more to digital or physical platform while, motivation is what causes a person or respondent want to repeat purchasing an album. Individual's motivation may be inspired by others such as their favorite artist. In this study, the researcher has been used quantitative research method. The researcher had been distributed 100 questionnaires to 100 respondents in Universiti Teknologi MARA. The majority of respondents were female which the percentage are much higher than male respondents. The questionnaires were made available on Google Form and distributed via WhatsApp Messenger Application.The data collected are with intention to understand the purchase habits of recorded music either digital or physical album among young adults.
format Thesis
qualification_level Bachelor degree
author Yusman, Nur Amaliena
author_facet Yusman, Nur Amaliena
author_sort Yusman, Nur Amaliena
title The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_short The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_full The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_fullStr The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_full_unstemmed The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_sort purchase habits of recorded music: digital and physical albums among young adults / nur amaliena yusman
granting_institution Universiti Teknologi MARA
granting_department Faculty of Music
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/49400/1/49400.pdf
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