The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman

In this era, Malaysian users tend to spend more on digital music compared to physical product though streaming has yet to catch up with digital downloads. 30% of Malaysians are using music streaming services and on average spend 148 minutes a day listening to Spotify. Therefore, the aim of this stud...

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Main Author:	Yusman, Nur Amaliena
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Moral, religious, and physical life of students Student conduct and behavior M Music
Online Access:	https://ir.uitm.edu.my/id/eprint/49400/1/49400.pdf
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id	my-uitm-ir.49400
record_format	uketd_dc
spelling	my-uitm-ir.494002021-08-06T06:49:30Z The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman 2019 Yusman, Nur Amaliena Moral, religious, and physical life of students. Student conduct and behavior M Music In this era, Malaysian users tend to spend more on digital music compared to physical product though streaming has yet to catch up with digital downloads. 30% of Malaysians are using music streaming services and on average spend 148 minutes a day listening to Spotify. Therefore, the aim of this study is to identify the purchase habits and to understand the motivation in purchasing digital and physical albums among young adults in Malaysia. Purchase habits is purchasing a particular type of recorded album either the respondents more to digital or physical platform while, motivation is what causes a person or respondent want to repeat purchasing an album. Individual's motivation may be inspired by others such as their favorite artist. In this study, the researcher has been used quantitative research method. The researcher had been distributed 100 questionnaires to 100 respondents in Universiti Teknologi MARA. The majority of respondents were female which the percentage are much higher than male respondents. The questionnaires were made available on Google Form and distributed via WhatsApp Messenger Application.The data collected are with intention to understand the purchase habits of recorded music either digital or physical album among young adults. 2019 Thesis https://ir.uitm.edu.my/id/eprint/49400/ https://ir.uitm.edu.my/id/eprint/49400/1/49400.pdf text en public degree Universiti Teknologi MARA Faculty of Music Saiful Bahar, Afiqah Aisyah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Saiful Bahar, Afiqah Aisyah
topic	Moral, religious, and physical life of students Student conduct and behavior M Music
spellingShingle	Moral, religious, and physical life of students Student conduct and behavior M Music Yusman, Nur Amaliena The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
description	In this era, Malaysian users tend to spend more on digital music compared to physical product though streaming has yet to catch up with digital downloads. 30% of Malaysians are using music streaming services and on average spend 148 minutes a day listening to Spotify. Therefore, the aim of this study is to identify the purchase habits and to understand the motivation in purchasing digital and physical albums among young adults in Malaysia. Purchase habits is purchasing a particular type of recorded album either the respondents more to digital or physical platform while, motivation is what causes a person or respondent want to repeat purchasing an album. Individual's motivation may be inspired by others such as their favorite artist. In this study, the researcher has been used quantitative research method. The researcher had been distributed 100 questionnaires to 100 respondents in Universiti Teknologi MARA. The majority of respondents were female which the percentage are much higher than male respondents. The questionnaires were made available on Google Form and distributed via WhatsApp Messenger Application.The data collected are with intention to understand the purchase habits of recorded music either digital or physical album among young adults.
format	Thesis
qualification_level	Bachelor degree
author	Yusman, Nur Amaliena
author_facet	Yusman, Nur Amaliena
author_sort	Yusman, Nur Amaliena
title	The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_short	The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_full	The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_fullStr	The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_full_unstemmed	The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman
title_sort	purchase habits of recorded music: digital and physical albums among young adults / nur amaliena yusman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Music
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/49400/1/49400.pdf
_version_	1783734800905928704

The purchase habits of recorded music: digital and physical albums among young adults / Nur Amaliena Yusman

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