Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman

The purpose of this study is to investigate the marketing strategies using online music platforms as promotional tools for musical products produced by the UiTM faculty of music students. Specifically, this study is focusing on three elements and they are to identify the online music platforms most...

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Main Author:	Abdul Rahman, Mohd.Raihan Izwan
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Philosophical and societal aspects of music Physics and acoustics of music Physiological aspects of music Music in colleges and universities Analysis and appreciation of music
Online Access:	https://ir.uitm.edu.my/id/eprint/49460/1/49460.pdf
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id	my-uitm-ir.49460
record_format	uketd_dc
spelling	my-uitm-ir.494602021-08-12T01:49:52Z Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman 2019 Abdul Rahman, Mohd.Raihan Izwan Philosophical and societal aspects of music. Physics and acoustics of music. Physiological aspects of music Music in colleges and universities Analysis and appreciation of music The purpose of this study is to investigate the marketing strategies using online music platforms as promotional tools for musical products produced by the UiTM faculty of music students. Specifically, this study is focusing on three elements and they are to identify the online music platforms most used in promoting music among the UiTM faculty of music students, to investigate how online music platforms can help in promoting music among the UiTM faculty of music students and to discover the challenges faced in using the online music platforms they choose. This study was conducted using a qualitative method. Eight students whom have enter the Malaysian music industry that signed under record label and move as independent artist had interviewed to answer a set of 8 questions. After the questionnaire has been prove by the supervisor, the questionnaires can be used to interview all eight respondents. All the respondents are choose as they are UiTM music students and also involve in the music industry. In short, this research is important because it will promptly provide ideas or solutions on the marketing strategies that can be used and suited for Malaysian artistes self-marketing and at the same time, finding a way to manage their marketing tools better and ideas to maintain their promotion of musical products. 2019 Thesis https://ir.uitm.edu.my/id/eprint/49460/ https://ir.uitm.edu.my/id/eprint/49460/1/49460.pdf text en public degree Universiti Teknologi MARA Faculty of Music Abdul Rahman, Nurul Hamimi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Rahman, Nurul Hamimi
topic	Philosophical and societal aspects of music Physics and acoustics of music Physiological aspects of music Music in colleges and universities Analysis and appreciation of music
spellingShingle	Philosophical and societal aspects of music Physics and acoustics of music Physiological aspects of music Music in colleges and universities Analysis and appreciation of music Abdul Rahman, Mohd.Raihan Izwan Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman
description	The purpose of this study is to investigate the marketing strategies using online music platforms as promotional tools for musical products produced by the UiTM faculty of music students. Specifically, this study is focusing on three elements and they are to identify the online music platforms most used in promoting music among the UiTM faculty of music students, to investigate how online music platforms can help in promoting music among the UiTM faculty of music students and to discover the challenges faced in using the online music platforms they choose. This study was conducted using a qualitative method. Eight students whom have enter the Malaysian music industry that signed under record label and move as independent artist had interviewed to answer a set of 8 questions. After the questionnaire has been prove by the supervisor, the questionnaires can be used to interview all eight respondents. All the respondents are choose as they are UiTM music students and also involve in the music industry. In short, this research is important because it will promptly provide ideas or solutions on the marketing strategies that can be used and suited for Malaysian artistes self-marketing and at the same time, finding a way to manage their marketing tools better and ideas to maintain their promotion of musical products.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rahman, Mohd.Raihan Izwan
author_facet	Abdul Rahman, Mohd.Raihan Izwan
author_sort	Abdul Rahman, Mohd.Raihan Izwan
title	Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman
title_short	Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman
title_full	Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman
title_fullStr	Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman
title_full_unstemmed	Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman
title_sort	online music platforms as promotional tools for musical products produced by the uitm faculty of music students / mohd.raihan izwan abdul rahman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Music
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/49460/1/49460.pdf
_version_	1783734804017053696

Online music platforms as promotional tools for musical products produced by the UiTM Faculty of Music students / Mohd.Raihan Izwan Abdul Rahman

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