Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim

Purpose of this study is to investigate the factors that may affect consumers' online repurchase intentions. Today consumer choice is very important' for the marketers in order to meet the customer preferences especially when the use of technologies that keep booming and increasing. There...

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Main Author:	Kassim @ Hassim, Fatimah Az-Zahra
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Marketing Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/49702/1/49702.pdf
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id	my-uitm-ir.49702
record_format	uketd_dc
spelling	my-uitm-ir.497022021-09-22T03:44:28Z Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim 2018 Kassim @ Hassim, Fatimah Az-Zahra Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Purpose of this study is to investigate the factors that may affect consumers' online repurchase intentions. Today consumer choice is very important' for the marketers in order to meet the customer preferences especially when the use of technologies that keep booming and increasing. There are few factors that can affect the customer online repurchase intention towards the herbal supplements product in terms of buying through online, which are perceive value, perceive ease of use, firm's reputation and also trust. These elements are important to determine whether the customer will have their intention to repurchase the herbal supplements -through online for another time. Reason for doing this research are too knows view of respondents towards the Naturemedics Laboratories' customers about which factors are most influences to the consumer that can affect their repurchase decision. This survey was conducted to collect primary, data, which is researcher do a survey by giving questionnaire to the people that once purchased the products from Naturemedics Laboratories through online medium 30 respondents are involved to answer the questionnaire. The data was analyzing by using SPSS. Findings suggested that factors of trust have positive relationship with online repurchase intention. 2018 Thesis https://ir.uitm.edu.my/id/eprint/49702/ https://ir.uitm.edu.my/id/eprint/49702/1/49702.pdf text en public degree Universiti Teknologi MARA Faculty of Business Management Md Dahlan, Jaslin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Md Dahlan, Jaslin
topic	Marketing Marketing Electronic commerce
spellingShingle	Marketing Marketing Electronic commerce Kassim @ Hassim, Fatimah Az-Zahra Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim
description	Purpose of this study is to investigate the factors that may affect consumers' online repurchase intentions. Today consumer choice is very important' for the marketers in order to meet the customer preferences especially when the use of technologies that keep booming and increasing. There are few factors that can affect the customer online repurchase intention towards the herbal supplements product in terms of buying through online, which are perceive value, perceive ease of use, firm's reputation and also trust. These elements are important to determine whether the customer will have their intention to repurchase the herbal supplements -through online for another time. Reason for doing this research are too knows view of respondents towards the Naturemedics Laboratories' customers about which factors are most influences to the consumer that can affect their repurchase decision. This survey was conducted to collect primary, data, which is researcher do a survey by giving questionnaire to the people that once purchased the products from Naturemedics Laboratories through online medium 30 respondents are involved to answer the questionnaire. The data was analyzing by using SPSS. Findings suggested that factors of trust have positive relationship with online repurchase intention.
format	Thesis
qualification_level	Bachelor degree
author	Kassim @ Hassim, Fatimah Az-Zahra
author_facet	Kassim @ Hassim, Fatimah Az-Zahra
author_sort	Kassim @ Hassim, Fatimah Az-Zahra
title	Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim
title_short	Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim
title_full	Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim
title_fullStr	Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim
title_full_unstemmed	Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim
title_sort	research on factors of online repurchase intention towards the herbal supplement products in malaysia (naturemedics laboratories) / fatimah az-zahra kassim @ hassim
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/49702/1/49702.pdf
_version_	1783734808488181760

Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim

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