Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas....

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Main Author:	Zainol, Amer Shakir
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Industrialization Study and teaching
Online Access:	https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf
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id	my-uitm-ir.5108
record_format	uketd_dc
spelling	my-uitm-ir.51082022-04-05T06:15:05Z Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol 2010-07 Zainol, Amer Shakir Industrialization Work groups. Team work in industry. Quality circles Study and teaching Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. However, most empirical studies focus more on individual creativity rather than group creativity even though in industrial design practices it admits that group creativity, which is brainstorming, is very important. Based on past studies, this study identifies factors influencing brainstorming especially in industrial design practices. This study also attempts to enrich previous model of Input (personality traits) - Process (production loss and Satisfaction) - Output (group brainstorming performance) and brainstorming models to include Ownership of the Topic factor. This study examines four main factors, personality traits, production loss, Satisfaction, and Ownership of the Topic, all of which influence performance in group brainstorming. Personality traits in this study are based on A Big Five. Production loss is referred to as the factors that act to impair group performance. Production loss includes activities such as Production Blocking, Social Loafing, and Evaluation Apprehension. Satisfaction reflects how group members feel satisfied when they are in the brainstorming group, while Ownership of the Topic relates to the interest of individual in engaging the brainstorming activities in industrial design issue. Group performance is measured based on the Quantity of Ideas produced by the Industrial Design undergraduates during brainstorming sessions. 2010-07 Thesis https://ir.uitm.edu.my/id/eprint/5108/ https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Art and Design Azahari (Hj), Mustaffa Halabi (Assoc. Prof. Dr.) Mohd Yusof, Wan Zaiyana Mastor, Khairul Anwar (Prof. Dr.) Mohd Sanusi, Zuraidah (Assoc. Prof. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Azahari (Hj), Mustaffa Halabi (Assoc. Prof. Dr.) Mohd Yusof, Wan Zaiyana Mastor, Khairul Anwar (Prof. Dr.) Mohd Sanusi, Zuraidah (Assoc. Prof. Dr.)
topic	Industrialization Industrialization Study and teaching
spellingShingle	Industrialization Industrialization Study and teaching Zainol, Amer Shakir Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
description	Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. However, most empirical studies focus more on individual creativity rather than group creativity even though in industrial design practices it admits that group creativity, which is brainstorming, is very important. Based on past studies, this study identifies factors influencing brainstorming especially in industrial design practices. This study also attempts to enrich previous model of Input (personality traits) - Process (production loss and Satisfaction) - Output (group brainstorming performance) and brainstorming models to include Ownership of the Topic factor. This study examines four main factors, personality traits, production loss, Satisfaction, and Ownership of the Topic, all of which influence performance in group brainstorming. Personality traits in this study are based on A Big Five. Production loss is referred to as the factors that act to impair group performance. Production loss includes activities such as Production Blocking, Social Loafing, and Evaluation Apprehension. Satisfaction reflects how group members feel satisfied when they are in the brainstorming group, while Ownership of the Topic relates to the interest of individual in engaging the brainstorming activities in industrial design issue. Group performance is measured based on the Quantity of Ideas produced by the Industrial Design undergraduates during brainstorming sessions.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Zainol, Amer Shakir
author_facet	Zainol, Amer Shakir
author_sort	Zainol, Amer Shakir
title	Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_short	Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_full	Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_fullStr	Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_full_unstemmed	Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_sort	factors influencing group brainstorming performance in industrial design practices / amer shakir zainol
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf
_version_	1783733116122169344

Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

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