The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani

Knowledge in consumer judgment is essential for a firm to stay competitive in business especially in the era of globalization. The findings from many researches in the field of consumer judgment showed that the current judgment is influenced by the prior knowledge. Most studies carried out to date i...

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Main Author:	Abdul Ghani, Muhammad Fauzi
Format:	Thesis
Language:	English
Published:	2009
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/5361/2/5361.pdf
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id	my-uitm-ir.5361
record_format	uketd_dc
spelling	my-uitm-ir.53612023-01-04T02:42:27Z The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani 2009 Abdul Ghani, Muhammad Fauzi Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hospitality industry. Hotels, clubs, restaurants, etc. Food service Knowledge in consumer judgment is essential for a firm to stay competitive in business especially in the era of globalization. The findings from many researches in the field of consumer judgment showed that the current judgment is influenced by the prior knowledge. Most studies carried out to date in this area focused mainly on the goods and still many areas in service domain have yet to be explored. In view of this and the rapid emergence of the service industry, the study focuses on the influence of prior knowledge on the current judgment in the service industry and the focus is on the hotel industry. The study is challenging as hotel has both the tangible and intangible dimensions at an almost equally balance. Hotel is chosen as it is a major sector in the service industry. In hotel, the tangible dimension is associated with the physical evidence of the building, lobby, reception, guest room and restaurant while the intangible dimension is associated with the service interaction between the hotel customers and the hotel employees. The study is significant as it covers both the tangible and intangible dimensions which is so beneficial to hotel firms in business decision and marketing and also to enrich the present knowledge in the fields of psychology and service marketing. The study suggests that the current judgment in hotel industry is influenced by the prime type (tangible vs. intangible) and the context extremity (extreme vs. moderate). The study was carried out by an experiment and the subjects for the experiment were among the graduate students. 2009 Thesis https://ir.uitm.edu.my/id/eprint/5361/ https://ir.uitm.edu.my/id/eprint/5361/2/5361.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business Management Che Ghazali, Maznah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Che Ghazali, Maznah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdul Ghani, Muhammad Fauzi The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
description	Knowledge in consumer judgment is essential for a firm to stay competitive in business especially in the era of globalization. The findings from many researches in the field of consumer judgment showed that the current judgment is influenced by the prior knowledge. Most studies carried out to date in this area focused mainly on the goods and still many areas in service domain have yet to be explored. In view of this and the rapid emergence of the service industry, the study focuses on the influence of prior knowledge on the current judgment in the service industry and the focus is on the hotel industry. The study is challenging as hotel has both the tangible and intangible dimensions at an almost equally balance. Hotel is chosen as it is a major sector in the service industry. In hotel, the tangible dimension is associated with the physical evidence of the building, lobby, reception, guest room and restaurant while the intangible dimension is associated with the service interaction between the hotel customers and the hotel employees. The study is significant as it covers both the tangible and intangible dimensions which is so beneficial to hotel firms in business decision and marketing and also to enrich the present knowledge in the fields of psychology and service marketing. The study suggests that the current judgment in hotel industry is influenced by the prime type (tangible vs. intangible) and the context extremity (extreme vs. moderate). The study was carried out by an experiment and the subjects for the experiment were among the graduate students.
format	Thesis
qualification_level	Master's degree
author	Abdul Ghani, Muhammad Fauzi
author_facet	Abdul Ghani, Muhammad Fauzi
author_sort	Abdul Ghani, Muhammad Fauzi
title	The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
title_short	The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
title_full	The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
title_fullStr	The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
title_full_unstemmed	The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
title_sort	influence of prior knowledge on a consumer's current judgment in rating a hotel / muhammad fauzi abdul ghani
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business Management
publishDate	2009
url	https://ir.uitm.edu.my/id/eprint/5361/2/5361.pdf
_version_	1783733119084396544

The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani

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