The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
Knowledge in consumer judgment is essential for a firm to stay competitive in business especially in the era of globalization. The findings from many researches in the field of consumer judgment showed that the current judgment is influenced by the prior knowledge. Most studies carried out to date i...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2009
|
| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/5361/2/5361.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|