The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani

Knowledge in consumer judgment is essential for a firm to stay competitive in business especially in the era of globalization. The findings from many researches in the field of consumer judgment showed that the current judgment is influenced by the prior knowledge. Most studies carried out to date i...

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Bibliographic Details
Main Author: Abdul Ghani, Muhammad Fauzi
Format: Thesis
Published: 2009
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