Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman

The use of the Internet has become an essential part of our everyday lives. People surf the website with various purpose to accomplish their personal goals. Inline with the thriving growth in the use of website, research in website design has expanded the focus from functionality and usability to th...

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Bibliographic Details
Main Author:	Mohd Lokman, Anitawati
Format:	Thesis
Language:	English
Published:	2009
Subjects:	Web-based user interfaces User interfaces (Computer systems) Web applications
Online Access:	https://ir.uitm.edu.my/id/eprint/5442/2/5442.pdf
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id	my-uitm-ir.5442
record_format	uketd_dc
spelling	my-uitm-ir.54422022-11-24T01:56:36Z Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman 2009 Mohd Lokman, Anitawati Web-based user interfaces. User interfaces (Computer systems) Web servers. Internet Web applications The use of the Internet has become an essential part of our everyday lives. People surf the website with various purpose to accomplish their personal goals. Inline with the thriving growth in the use of website, research in website design has expanded the focus from functionality and usability to the full range of human experience. In recent years, Human Computer Interaction (HO) issues related to web applications have shifted its focus to address emotional aspect of website design. This is mainly due to the evolution of website functions from conveying information to the extent of providing persuasive engagement with visitors through the lively process of perception, judgment and action. Over the Internet, visitor's perception of websites significantly affects their browsing behaviours and purchase decisions. With its nature of unlimited availability, online businesses are exposed to vast competition. Hence, an online business need to offer a website that could capture visitor's attention at first sight and persuade them to stay longer on the website, to win over competitor. Supported by previous literature involving studies on user experience, this research argue that to motivate stickiness to website, the website must be able to cultivate emotional engagement and elicit positive user experience. To enable the development of such website, the knowledge of how design elements influence emotion must be pursued so that we could engineer the emotion into a website design. This research was performed to systematically engineer the aspect of emotional user experience in Website UID. The research formulated its research framework based on Kansei Engineering (K.E.) methodology. 2009 Thesis https://ir.uitm.edu.my/id/eprint/5442/ https://ir.uitm.edu.my/id/eprint/5442/2/5442.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Md Noor, Nor Laila
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Md Noor, Nor Laila
topic	Web-based user interfaces User interfaces (Computer systems) Web-based user interfaces User interfaces (Computer systems) Web applications
spellingShingle	Web-based user interfaces User interfaces (Computer systems) Web-based user interfaces User interfaces (Computer systems) Web applications Mohd Lokman, Anitawati Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman
description	The use of the Internet has become an essential part of our everyday lives. People surf the website with various purpose to accomplish their personal goals. Inline with the thriving growth in the use of website, research in website design has expanded the focus from functionality and usability to the full range of human experience. In recent years, Human Computer Interaction (HO) issues related to web applications have shifted its focus to address emotional aspect of website design. This is mainly due to the evolution of website functions from conveying information to the extent of providing persuasive engagement with visitors through the lively process of perception, judgment and action. Over the Internet, visitor's perception of websites significantly affects their browsing behaviours and purchase decisions. With its nature of unlimited availability, online businesses are exposed to vast competition. Hence, an online business need to offer a website that could capture visitor's attention at first sight and persuade them to stay longer on the website, to win over competitor. Supported by previous literature involving studies on user experience, this research argue that to motivate stickiness to website, the website must be able to cultivate emotional engagement and elicit positive user experience. To enable the development of such website, the knowledge of how design elements influence emotion must be pursued so that we could engineer the emotion into a website design. This research was performed to systematically engineer the aspect of emotional user experience in Website UID. The research formulated its research framework based on Kansei Engineering (K.E.) methodology.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohd Lokman, Anitawati
author_facet	Mohd Lokman, Anitawati
author_sort	Mohd Lokman, Anitawati
title	Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman
title_short	Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman
title_full	Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman
title_fullStr	Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman
title_full_unstemmed	Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman
title_sort	emotional user experience in web design : the kansei engineering approach / anitawati mohd lokman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2009
url	https://ir.uitm.edu.my/id/eprint/5442/2/5442.pdf
_version_	1783733122362245120

Emotional user experience in web design : the Kansei Engineering approach / Anitawati Mohd Lokman

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