Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael

Social media is subset of social commerce and Facebook is the most popular social media platform that being commonly used by people. Basically, it is a site that used on the internet today. There is much seller use a social media as a platform to do a business and sell their products and services. S...

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Bibliographic Details
Main Author:	Yusrie Michael, Khairunisa Nur Liyana
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Facebook
Online Access:	https://ir.uitm.edu.my/id/eprint/55741/1/55741.pdf
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id	my-uitm-ir.55741
record_format	uketd_dc
spelling	my-uitm-ir.557412022-03-27T16:02:42Z Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael 2018 Yusrie Michael, Khairunisa Nur Liyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social groups. Group dynamics Facebook Social media is subset of social commerce and Facebook is the most popular social media platform that being commonly used by people. Basically, it is a site that used on the internet today. There is much seller use a social media as a platform to do a business and sell their products and services. Since, social media become trend and known by people it occur some issues related to impulsive buying behavior. Therefore, there is a lack of research being done by other researchers about how to reduce impulsive buying behavior. This research offer literature review that to explain from the existing reminder applications, impulsive buying, in social media until prototype that will be used. A new model includes factors that lead to impulsive buying behavior had been constructed as references to design reminder prototype. The model had been applied and paper prototyping had been done based on it. 2018 Thesis https://ir.uitm.edu.my/id/eprint/55741/ https://ir.uitm.edu.my/id/eprint/55741/1/55741.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Computer and Mathematical Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Facebook
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Facebook Yusrie Michael, Khairunisa Nur Liyana Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael
description	Social media is subset of social commerce and Facebook is the most popular social media platform that being commonly used by people. Basically, it is a site that used on the internet today. There is much seller use a social media as a platform to do a business and sell their products and services. Since, social media become trend and known by people it occur some issues related to impulsive buying behavior. Therefore, there is a lack of research being done by other researchers about how to reduce impulsive buying behavior. This research offer literature review that to explain from the existing reminder applications, impulsive buying, in social media until prototype that will be used. A new model includes factors that lead to impulsive buying behavior had been constructed as references to design reminder prototype. The model had been applied and paper prototyping had been done based on it.
format	Thesis
qualification_level	Bachelor degree
author	Yusrie Michael, Khairunisa Nur Liyana
author_facet	Yusrie Michael, Khairunisa Nur Liyana
author_sort	Yusrie Michael, Khairunisa Nur Liyana
title	Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael
title_short	Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael
title_full	Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael
title_fullStr	Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael
title_full_unstemmed	Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael
title_sort	reminder for social commerce impulsive buying behavior on facebook: a case study among uitm jasin’s students / khairunisa nur liyana yusrie michael
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/55741/1/55741.pdf
_version_	1783734920726708224

Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael

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