Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail

Photograph' to an extent is very close to visual representation, which consists of a part of an act of seeing which establishes places and subject matters in the surrounding world. What does visual really mean? Flow is visual measured? As an observer, how can we define whether the message and t...

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Main Author:	Ismail, Adzrool Idzwan
Format:	Thesis
Language:	English
Published:	2010
Subjects:	TR Photography Applied photography
Online Access:	https://ir.uitm.edu.my/id/eprint/5612/2/5612.pdf
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id	my-uitm-ir.5612
record_format	uketd_dc
spelling	my-uitm-ir.56122023-01-20T01:59:15Z Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail 2010-03 Ismail, Adzrool Idzwan TR Photography Applied photography Photograph' to an extent is very close to visual representation, which consists of a part of an act of seeing which establishes places and subject matters in the surrounding world. What does visual really mean? Flow is visual measured? As an observer, how can we define whether the message and the meaning of a particular visual is delivered and understood along with the information it carries? Those three questions revolve the situation especially with the rapid growth of technology, which contributes to the development of human knowledge especially in the art industries. This thesis looks at the problems in understanding photography imageries and their impact in photography competition in Malaysia. It explores objective measurement of effective message through photograph among the public. These researches involve 3 different group of respondent. The first group is a general public in Klang Valley, the second group is a group of student from High Institute of Learning with Art & Design background, and the third group is a group of student from High Institute of Learning without Art & Design background. There are two levels of the research process: exploratory study and the descriptive study. The exploratory research is conducted to clarify unclear problems and is useful when research questions are not clear. Exploratory research was conducted by analyzing any existing studies on the subject, interviewed, unstructured focus group, by talking to experts, and also by informal investigation of the situation. In the pursuit to integrate the theories of sensual and perceptual process, two different approaches have been developed; subjective approach and objective approach to set up the effective instrument to achieve the aims and objective of this research. 2010-03 Thesis https://ir.uitm.edu.my/id/eprint/5612/ https://ir.uitm.edu.my/id/eprint/5612/2/5612.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Art and Design Md. Isa, Kamarulzaman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Md. Isa, Kamarulzaman
topic	TR Photography Applied photography
spellingShingle	TR Photography Applied photography Ismail, Adzrool Idzwan Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail
description	Photograph' to an extent is very close to visual representation, which consists of a part of an act of seeing which establishes places and subject matters in the surrounding world. What does visual really mean? Flow is visual measured? As an observer, how can we define whether the message and the meaning of a particular visual is delivered and understood along with the information it carries? Those three questions revolve the situation especially with the rapid growth of technology, which contributes to the development of human knowledge especially in the art industries. This thesis looks at the problems in understanding photography imageries and their impact in photography competition in Malaysia. It explores objective measurement of effective message through photograph among the public. These researches involve 3 different group of respondent. The first group is a general public in Klang Valley, the second group is a group of student from High Institute of Learning with Art & Design background, and the third group is a group of student from High Institute of Learning without Art & Design background. There are two levels of the research process: exploratory study and the descriptive study. The exploratory research is conducted to clarify unclear problems and is useful when research questions are not clear. Exploratory research was conducted by analyzing any existing studies on the subject, interviewed, unstructured focus group, by talking to experts, and also by informal investigation of the situation. In the pursuit to integrate the theories of sensual and perceptual process, two different approaches have been developed; subjective approach and objective approach to set up the effective instrument to achieve the aims and objective of this research.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ismail, Adzrool Idzwan
author_facet	Ismail, Adzrool Idzwan
author_sort	Ismail, Adzrool Idzwan
title	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail
title_short	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail
title_full	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail
title_fullStr	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail
title_full_unstemmed	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail
title_sort	objective measurement of effective message through photograph among the public / adzrool idzwan ismail
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Art and Design
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/5612/2/5612.pdf
_version_	1783733131416698880

Objective measurement of effective message through photograph among the public / Adzrool Idzwan Ismail

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