The antecedents and consequences of total digital experience in mobile shopping for fashion product between Malaysia and South Korea / Janiffa Saidon
The development of internet technology has given a huge impact on most industries, especially the fashion industry, one of the largest and fastest growing industries in the world. Due to that, many e-retailers had turned their sales strategy from the so-called traditional online shopping to mobile s...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/57051/1/57051.pdf |
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