Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid

The study that was carried out by the researcher is to find out the beneficial usage of social marketing for TCM Company practices. A total of 100 questionnaires has been distributed to the respondents at Presint 8, Nusa Idaman, Nusajaya Johor. The respondents who were given the questionnaire are pi...

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Main Author:	Wan Abdul Hamid, Wan Nazihah Najwa
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Social aspects Social marketing Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/57367/1/57367.pdf
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id	my-uitm-ir.57367
record_format	uketd_dc
spelling	my-uitm-ir.573672022-06-22T22:56:34Z Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid 2018-12 Wan Abdul Hamid, Wan Nazihah Najwa Social aspects. Social marketing Branding (Marketing) The study that was carried out by the researcher is to find out the beneficial usage of social marketing for TCM Company practices. A total of 100 questionnaires has been distributed to the respondents at Presint 8, Nusa Idaman, Nusajaya Johor. The respondents who were given the questionnaire are picked convenience method in order to get the data. It is a convenience kind of sampling which has been chosen by the researcher. The questionnaires are of the primary data regarding Antecedents of social media usage and performance benefits small- and medium-sized enterprises (SME)s. The independent variables obtain from past research that has been used for this research are interactivity, cost effectiveness and compatibility. The dependent variable which can be obviously seen is the performance benefits using social media for the company. The data collected is then analyze by the researcher to get the final result that supports and answers the research objective. A few test conducted in order to get the final result which can support the most suitable variable. There is a significant relationship between the technology and the new barcode system. For the other variable which is the organization, people and environment, null cannot be rejected. The researcher can conclude that the performance benefits of using social marketing is influenced by the cost effectiveness strategy of social marketing in the company. Bachelor Business Administration (HONS) Marketing 2018-12 Thesis https://ir.uitm.edu.my/id/eprint/57367/ https://ir.uitm.edu.my/id/eprint/57367/1/57367.pdf text en public degree UiTM Cawangan Johor Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Social aspects Social marketing Branding (Marketing)
spellingShingle	Social aspects Social marketing Branding (Marketing) Wan Abdul Hamid, Wan Nazihah Najwa Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
description	The study that was carried out by the researcher is to find out the beneficial usage of social marketing for TCM Company practices. A total of 100 questionnaires has been distributed to the respondents at Presint 8, Nusa Idaman, Nusajaya Johor. The respondents who were given the questionnaire are picked convenience method in order to get the data. It is a convenience kind of sampling which has been chosen by the researcher. The questionnaires are of the primary data regarding Antecedents of social media usage and performance benefits small- and medium-sized enterprises (SME)s. The independent variables obtain from past research that has been used for this research are interactivity, cost effectiveness and compatibility. The dependent variable which can be obviously seen is the performance benefits using social media for the company. The data collected is then analyze by the researcher to get the final result that supports and answers the research objective. A few test conducted in order to get the final result which can support the most suitable variable. There is a significant relationship between the technology and the new barcode system. For the other variable which is the organization, people and environment, null cannot be rejected. The researcher can conclude that the performance benefits of using social marketing is influenced by the cost effectiveness strategy of social marketing in the company.
format	Thesis
qualification_level	Bachelor degree
author	Wan Abdul Hamid, Wan Nazihah Najwa
author_facet	Wan Abdul Hamid, Wan Nazihah Najwa
author_sort	Wan Abdul Hamid, Wan Nazihah Najwa
title	Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
title_short	Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
title_full	Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
title_fullStr	Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
title_full_unstemmed	Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid
title_sort	beneficial usage of social marketing for total concept management (tcm) practices / wan nazihah najwa wan abdul hamid
granting_institution	UiTM Cawangan Johor
granting_department	Faculty of Business Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/57367/1/57367.pdf
_version_	1783734973142925312

Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid

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