The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli
This case study tries to establish whether a bank makes full use of the customer information that it has in its database in its strategy to provide banking services to customers. The customer information is divided into four types namely customer personal information, customer needs, customer behavi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2002
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/57427/1/57427.PDF |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-uitm-ir.57427 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-uitm-ir.574272022-03-31T08:24:00Z The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli 2002-04 Sadli, Abdullah Customer services. Customer relations Banking Communication systems. Telecommunications This case study tries to establish whether a bank makes full use of the customer information that it has in its database in its strategy to provide banking services to customers. The customer information is divided into four types namely customer personal information, customer needs, customer behaviour, and general information. Greater detail on the usage of each type of the customer information is discussed. The study concludes with some analysis of the future banking services and its impact on the customers. 2002-04 Thesis https://ir.uitm.edu.my/id/eprint/57427/ https://ir.uitm.edu.my/id/eprint/57427/1/57427.PDF text en public masters Universiti Teknologi MARA (Kampus Puncak Perdana) Faculty of Information Management Abdullah, Szarina |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Abdullah, Szarina |
| topic |
Customer services Customer relations Banking Customer services Customer relations |
| spellingShingle |
Customer services Customer relations Banking Customer services Customer relations Sadli, Abdullah The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli |
| description |
This case study tries to establish whether a bank makes full use of the customer information that it has in its database in its strategy to provide banking services to customers. The customer information is divided into four types namely customer personal information, customer needs, customer behaviour, and general information. Greater detail on the usage of each type of the customer information is discussed. The study concludes with some analysis of the future banking services and its impact on the customers. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Sadli, Abdullah |
| author_facet |
Sadli, Abdullah |
| author_sort |
Sadli, Abdullah |
| title |
The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli |
| title_short |
The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli |
| title_full |
The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli |
| title_fullStr |
The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli |
| title_full_unstemmed |
The role of customer information in providing banking services: a case study at a top three bank in Malaysia / Abdullah Sadli |
| title_sort |
role of customer information in providing banking services: a case study at a top three bank in malaysia / abdullah sadli |
| granting_institution |
Universiti Teknologi MARA (Kampus Puncak Perdana) |
| granting_department |
Faculty of Information Management |
| publishDate |
2002 |
| url |
https://ir.uitm.edu.my/id/eprint/57427/1/57427.PDF |
| _version_ |
1783734975447695360 |