Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah

Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on speci...

全面介绍

Saved in:
书目详细资料
主要作者: Abdullah, Johari
格式: Thesis
语言:English
出版: 2023
在线阅读:https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!
id my-uitm-ir.58510
record_format uketd_dc
spelling my-uitm-ir.585102024-01-15T01:34:30Z Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah 2023 Abdullah, Johari Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on specific frameworks to explain related behaviour to understand the impact of religiosity. However, due to shortfalls in these frameworks, they may not be a complete basis to assess Muslim consumers, especially in their intentions to purchase Halal food products. Researchers assume that universal religiosity instruments are relevant across different religions and fields of study, but these instruments might not suit all frameworks. As a result, it may not be possible to adequately reflect nor explain religiosity factors for Muslim consumers. It also create the gap in understanding Muslim consumers from practitioners’ perspective in catering products that parallel their religiosity. This thesis aims to propose a new framework to fill these gaps. Muslim consumer religiosity is identified and its impact on purchase intention and brand preferences is assessed using an exploratory sequential mixed method research design. 2023 Thesis https://ir.uitm.edu.my/id/eprint/58510/ https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Business and Management Abdullah, Firdaus
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Abdullah, Firdaus
description Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on specific frameworks to explain related behaviour to understand the impact of religiosity. However, due to shortfalls in these frameworks, they may not be a complete basis to assess Muslim consumers, especially in their intentions to purchase Halal food products. Researchers assume that universal religiosity instruments are relevant across different religions and fields of study, but these instruments might not suit all frameworks. As a result, it may not be possible to adequately reflect nor explain religiosity factors for Muslim consumers. It also create the gap in understanding Muslim consumers from practitioners’ perspective in catering products that parallel their religiosity. This thesis aims to propose a new framework to fill these gaps. Muslim consumer religiosity is identified and its impact on purchase intention and brand preferences is assessed using an exploratory sequential mixed method research design.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Abdullah, Johari
spellingShingle Abdullah, Johari
Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
author_facet Abdullah, Johari
author_sort Abdullah, Johari
title Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_short Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_full Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_fullStr Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_full_unstemmed Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_sort developing framework of muslim consumer religiosity, brand preferences and purchase intention of halal food products in malaysia / johari abdullah
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Business and Management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf
_version_ 1794191833192988672