Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on speci...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2023
|
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|