A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang

In an area of mature and intense competitive pressures, many firm are focusing their efforts on maintaining a loyal customer base. To create a loyal customer, the customer must have awareness on product and very frequently to use it. This will create a loyal customer. If most of the target audience...

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Main Author:	Bujang, Zamal
Format:	Thesis
Language:	English
Published:	1999
Subjects:	Marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/59022/1/59022.pdf
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id	my-uitm-ir.59022
record_format	uketd_dc
spelling	my-uitm-ir.590222022-05-03T02:48:05Z A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang 1999-10 Bujang, Zamal Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations In an area of mature and intense competitive pressures, many firm are focusing their efforts on maintaining a loyal customer base. To create a loyal customer, the customer must have awareness on product and very frequently to use it. This will create a loyal customer. If most of the target audience is unaware of the SARASPICE product, the Pepper Marketing Board Malaysia task is to build awareness, perhaps just name recognition. This can be accomplished with simple message repeating the name. Prospects who are not aware of the Pepper Marketing Board and SARASPICE product might refuse to try or consume the product. The main issue in this study is to look the consumer awareness on SARASPICE product in Kuching market and to determine the remedies available to tackle the problems. Basically, this paper is divided into 5 chapters. Chapter 1 is the introduction, which covers the problem statement, objective, limitation of study and the description on the Pepper Marketing Board Malaysia. Chapter 2 of the studies will mainly focus on literature review which look into the definition and important of consumer awareness. Chapter 3 will explains details on the research methodology. 1999-10 Thesis https://ir.uitm.edu.my/id/eprint/59022/ https://ir.uitm.edu.my/id/eprint/59022/1/59022.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Business Management Kerni, Wajidi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Kerni, Wajidi
topic	Marketing Marketing Marketing Marketing Marketing Consumer satisfaction Marketing
spellingShingle	Marketing Marketing Marketing Marketing Marketing Consumer satisfaction Marketing Bujang, Zamal A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
description	In an area of mature and intense competitive pressures, many firm are focusing their efforts on maintaining a loyal customer base. To create a loyal customer, the customer must have awareness on product and very frequently to use it. This will create a loyal customer. If most of the target audience is unaware of the SARASPICE product, the Pepper Marketing Board Malaysia task is to build awareness, perhaps just name recognition. This can be accomplished with simple message repeating the name. Prospects who are not aware of the Pepper Marketing Board and SARASPICE product might refuse to try or consume the product. The main issue in this study is to look the consumer awareness on SARASPICE product in Kuching market and to determine the remedies available to tackle the problems. Basically, this paper is divided into 5 chapters. Chapter 1 is the introduction, which covers the problem statement, objective, limitation of study and the description on the Pepper Marketing Board Malaysia. Chapter 2 of the studies will mainly focus on literature review which look into the definition and important of consumer awareness. Chapter 3 will explains details on the research methodology.
format	Thesis
qualification_level	Bachelor degree
author	Bujang, Zamal
author_facet	Bujang, Zamal
author_sort	Bujang, Zamal
title	A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
title_short	A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
title_full	A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
title_fullStr	A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
title_full_unstemmed	A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
title_sort	study on consumer awareness on saraspice product in kuching area / zamal bujang
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/59022/1/59022.pdf
_version_	1783735010106277888

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang

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