Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran

Newspaper is the most popular medium for an advertisement purpose since it is the cheapest and has broad acceptance by the people. Through newspaper it is easy to approach and get the attention of the people to the ads. But in other view, newspaper is unable to influence the customer’s mind effect...

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Bibliographic Details
Main Author:	Syahbanu Amran, Fateen Syahida
Format:	Thesis
Language:	English
Published:	1998
Subjects:	HB Economic Theory Demography Consumption (Economics) HF Commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/59121/1/59121.pdf
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id	my-uitm-ir.59121
record_format	uketd_dc
spelling	my-uitm-ir.591212022-05-08T04:35:08Z Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran 1998-10 Syahbanu Amran, Fateen Syahida HB Economic Theory. Demography Consumption (Economics) Consumption. Demand (Economic theory) HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Newspaper is the most popular medium for an advertisement purpose since it is the cheapest and has broad acceptance by the people. Through newspaper it is easy to approach and get the attention of the people to the ads. But in other view, newspaper is unable to influence the customer’s mind effectively through the ads brought by the newspaper because people have less awareness on the advertisement display or perform by newspaper, they read the newspaper only for the news but not purposely for the ads. Therefore this project paper is carry out to discover the truth and the fact behind the newspaper as an advertisement medium by using some methodology which may help the researcher in gathering the required information. And beside that it is also use to make prove either it is right or wrong, newspaper ads is unable to influence the consumers’ mind effectively. 1998-10 Thesis https://ir.uitm.edu.my/id/eprint/59121/ https://ir.uitm.edu.my/id/eprint/59121/1/59121.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Business Management Mohd Noor, Zamri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Noor, Zamri
topic	HB Economic Theory Demography Consumption (Economics) HB Economic Theory Demography HF Commerce HB Economic Theory Demography
spellingShingle	HB Economic Theory Demography Consumption (Economics) HB Economic Theory Demography HF Commerce HB Economic Theory Demography Syahbanu Amran, Fateen Syahida Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
description	Newspaper is the most popular medium for an advertisement purpose since it is the cheapest and has broad acceptance by the people. Through newspaper it is easy to approach and get the attention of the people to the ads. But in other view, newspaper is unable to influence the customer’s mind effectively through the ads brought by the newspaper because people have less awareness on the advertisement display or perform by newspaper, they read the newspaper only for the news but not purposely for the ads. Therefore this project paper is carry out to discover the truth and the fact behind the newspaper as an advertisement medium by using some methodology which may help the researcher in gathering the required information. And beside that it is also use to make prove either it is right or wrong, newspaper ads is unable to influence the consumers’ mind effectively.
format	Thesis
qualification_level	Bachelor degree
author	Syahbanu Amran, Fateen Syahida
author_facet	Syahbanu Amran, Fateen Syahida
author_sort	Syahbanu Amran, Fateen Syahida
title	Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
title_short	Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
title_full	Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
title_fullStr	Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
title_full_unstemmed	Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
title_sort	newspaper advertisement unable to influence the mind of the consumers effectively / fateen syahida syahbanu amran
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/59121/1/59121.pdf
_version_	1783735018782195712

Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran

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