Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran
Newspaper is the most popular medium for an advertisement purpose since it is the cheapest and has broad acceptance by the people. Through newspaper it is easy to approach and get the attention of the people to the ads. But in other view, newspaper is unable to influence the customer’s mind effect...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59121/1/59121.pdf |
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