Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali

Loyalty is hard to achieve. The conversion to loyalty can begins to come about when the company put priority to customer service. In response how important business loyalty, the study on' How customer service influences business market loyalty' was created. The purpose of this research is...

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Bibliographic Details
Main Author:	Mohd Ali, Mohd Kamal
Format:	Thesis
Language:	English
Published:	1999
Subjects:	Management Industrial Management Marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/59125/1/59125.pdf
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id	my-uitm-ir.59125
record_format	uketd_dc
spelling	my-uitm-ir.591252022-05-08T04:19:26Z Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali 1999-10 Mohd Ali, Mohd Kamal Management. Industrial Management Organizational effectiveness. Performance measurement Marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Loyalty is hard to achieve. The conversion to loyalty can begins to come about when the company put priority to customer service. In response how important business loyalty, the study on' How customer service influences business market loyalty' was created. The purpose of this research is to examine the strength of customer service by PPSB in pursue to be excellent and to find barriers that distort PPSB to perform better customer service. The researcher used primary and secondary data to gather information. Questionnaires were distributed among the companies that contribute large sales volume and profit to PPSB. Personal observation and interviews were also held with the staff of PPSB and PPSB's customers. Information also being traced and gathered through internet, books, journals and annual report. Researcher found the buyers satisfied with quality of customer services performed by PPSB. However, there are some areas that need to be restructure such as inventory management stock and the period of handling complaint. 1999-10 Thesis https://ir.uitm.edu.my/id/eprint/59125/ https://ir.uitm.edu.my/id/eprint/59125/1/59125.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Business Management Long, Che Ismail
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Long, Che Ismail
topic	Management Industrial Management Management Industrial Management Marketing Management Industrial Management Management Industrial Management Consumer satisfaction Management Industrial Management
spellingShingle	Management Industrial Management Management Industrial Management Marketing Management Industrial Management Management Industrial Management Consumer satisfaction Management Industrial Management Mohd Ali, Mohd Kamal Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali
description	Loyalty is hard to achieve. The conversion to loyalty can begins to come about when the company put priority to customer service. In response how important business loyalty, the study on' How customer service influences business market loyalty' was created. The purpose of this research is to examine the strength of customer service by PPSB in pursue to be excellent and to find barriers that distort PPSB to perform better customer service. The researcher used primary and secondary data to gather information. Questionnaires were distributed among the companies that contribute large sales volume and profit to PPSB. Personal observation and interviews were also held with the staff of PPSB and PPSB's customers. Information also being traced and gathered through internet, books, journals and annual report. Researcher found the buyers satisfied with quality of customer services performed by PPSB. However, there are some areas that need to be restructure such as inventory management stock and the period of handling complaint.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Ali, Mohd Kamal
author_facet	Mohd Ali, Mohd Kamal
author_sort	Mohd Ali, Mohd Kamal
title	Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali
title_short	Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali
title_full	Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali
title_fullStr	Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali
title_full_unstemmed	Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali
title_sort	permint plywood sdn. bhd. how customer services influence business market loyalty / mohd kamal mohd ali
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/59125/1/59125.pdf
_version_	1783735019028611072

Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali

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