Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah

Businesses in Malaysia nowadays facing a very competitive market as customerbuying behavior are changing subsequently with the economic slowdown condition. This means that customer very particular on their expenditure, they will think twice or even thrice before spending their money. The situation i...

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Main Author:	Abdullah, Mariza
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Social psychology
Online Access:	https://ir.uitm.edu.my/id/eprint/59367/1/59367.pdf
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id	my-uitm-ir.59367
record_format	uketd_dc
spelling	my-uitm-ir.593672022-05-11T06:09:28Z Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah 1998-10 Abdullah, Mariza Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Social psychology Social perception. Social cognition Businesses in Malaysia nowadays facing a very competitive market as customerbuying behavior are changing subsequently with the economic slowdown condition. This means that customer very particular on their expenditure, they will think twice or even thrice before spending their money. The situation influenced marketers to work harder to win them and delivering customer satisfaction better than others. Customer satisfaction is very important as everybody can offer products or services but not satisfaction. This research will focus on customer satisfaction and relationship with effectiveness of ad and customer’s perception of the effectiveness of ad published in NSTP newspaper publication. It also will show the measurement of their level of satisfaction towards services provided by Advertising Department of NSTP, Kuala Terengganu branch office, where it will help the company to identify customers’ level of satisfaction in order to improve or at least maintaining it through recommendations prepared by the researcher. The main objective of this research is to provide alternatives to the company in order to increase their sales performance. Other than benefit to the researcher to apply theories that have been learnt, this research also benefit to the company as a guide lines to plan their strategy in the future. 1998-10 Thesis https://ir.uitm.edu.my/id/eprint/59367/ https://ir.uitm.edu.my/id/eprint/59367/1/59367.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Business Management Mohd Noor, Zamri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Noor, Zamri
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Social psychology Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Social psychology Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdullah, Mariza Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah
description	Businesses in Malaysia nowadays facing a very competitive market as customerbuying behavior are changing subsequently with the economic slowdown condition. This means that customer very particular on their expenditure, they will think twice or even thrice before spending their money. The situation influenced marketers to work harder to win them and delivering customer satisfaction better than others. Customer satisfaction is very important as everybody can offer products or services but not satisfaction. This research will focus on customer satisfaction and relationship with effectiveness of ad and customer’s perception of the effectiveness of ad published in NSTP newspaper publication. It also will show the measurement of their level of satisfaction towards services provided by Advertising Department of NSTP, Kuala Terengganu branch office, where it will help the company to identify customers’ level of satisfaction in order to improve or at least maintaining it through recommendations prepared by the researcher. The main objective of this research is to provide alternatives to the company in order to increase their sales performance. Other than benefit to the researcher to apply theories that have been learnt, this research also benefit to the company as a guide lines to plan their strategy in the future.
format	Thesis
qualification_level	Bachelor degree
author	Abdullah, Mariza
author_facet	Abdullah, Mariza
author_sort	Abdullah, Mariza
title	Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah
title_short	Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah
title_full	Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah
title_fullStr	Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah
title_full_unstemmed	Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah
title_sort	customer satisfaction towards services provided by advertising department of the new straits times press (m) berhad, kuala terengganu / mariza abdullah
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/59367/1/59367.pdf
_version_	1783735030079553536

Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah

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