Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad

Tourism industry is one of the major key contributors to the economic growth in many countries. The industry has become an important global economic and leisure activity due to its growth and benefits. Destination attractiveness is important element in drawing international tourists to visit a desti...

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المؤلف الرئيسي:	Nik Ahmad, Nik Hamidah
التنسيق:	أطروحة
اللغة:	English
منشور في:	2020
الموضوعات:	Travel and state Tourism
الوصول للمادة أونلاين:	https://ir.uitm.edu.my/id/eprint/59582/1/59582.pdf
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

id	my-uitm-ir.59582
record_format	uketd_dc
spelling	my-uitm-ir.595822022-05-13T07:41:38Z Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad 2020-10 Nik Ahmad, Nik Hamidah Travel and state. Tourism Tourism industry is one of the major key contributors to the economic growth in many countries. The industry has become an important global economic and leisure activity due to its growth and benefits. Destination attractiveness is important element in drawing international tourists to visit a destination. Tourist destination competitiveness depends on various service offerings including infrastructure, transportation and the attraction itself that may influence satisfaction to attract international tourists to visit attractive destinations in any countries. However, the growth of international tourists visiting Malaysia is relatively lower compared to the other destination in Southeast Asian region and this may cause the country to be less competitive. Therefore, this study aims to investigate factors that influence revisit intention among international leisure tourists to Kuala Lumpur. This study undertake a descriptive research design using a quantitative approach through correlational study as methodology for the research. The demographics and the key variables, which are the destination attributes, satisfaction, and revisit intention, which age and gender as the moderators are the main variables in the research framework. Data analysis is based on 198 usable survey respondents feedback received from the international leisure travellers. The data analysis was carried out using SPSS 22.0 version. Linear regression was used to test the hypotheses and hierarchical regression used for testing the moderation effect. The results revealed that all four hypotheses were supported. Moderation results found to be partial supported as gender has no moderating effect on the relationship between Destination Attributes Attractiveness, Destination Attributes Satisfaction, Overall Satisfaction and Revisit Intention. The outcome of this study perhaps could benefit the tourism agencies and authority in improving destination attraction services to meet international tourists expectation. 2020-10 Thesis https://ir.uitm.edu.my/id/eprint/59582/ https://ir.uitm.edu.my/id/eprint/59582/1/59582.pdf text en public masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management Wee, Hassnah (Dr) Aminuddin, Norliza (Associate Professor Dr)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wee, Hassnah (Dr) Aminuddin, Norliza (Associate Professor Dr)
topic	Travel and state Tourism
spellingShingle	Travel and state Tourism Nik Ahmad, Nik Hamidah Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad
description	Tourism industry is one of the major key contributors to the economic growth in many countries. The industry has become an important global economic and leisure activity due to its growth and benefits. Destination attractiveness is important element in drawing international tourists to visit a destination. Tourist destination competitiveness depends on various service offerings including infrastructure, transportation and the attraction itself that may influence satisfaction to attract international tourists to visit attractive destinations in any countries. However, the growth of international tourists visiting Malaysia is relatively lower compared to the other destination in Southeast Asian region and this may cause the country to be less competitive. Therefore, this study aims to investigate factors that influence revisit intention among international leisure tourists to Kuala Lumpur. This study undertake a descriptive research design using a quantitative approach through correlational study as methodology for the research. The demographics and the key variables, which are the destination attributes, satisfaction, and revisit intention, which age and gender as the moderators are the main variables in the research framework. Data analysis is based on 198 usable survey respondents feedback received from the international leisure travellers. The data analysis was carried out using SPSS 22.0 version. Linear regression was used to test the hypotheses and hierarchical regression used for testing the moderation effect. The results revealed that all four hypotheses were supported. Moderation results found to be partial supported as gender has no moderating effect on the relationship between Destination Attributes Attractiveness, Destination Attributes Satisfaction, Overall Satisfaction and Revisit Intention. The outcome of this study perhaps could benefit the tourism agencies and authority in improving destination attraction services to meet international tourists expectation.
format	Thesis
qualification_level	Master's degree
author	Nik Ahmad, Nik Hamidah
author_facet	Nik Ahmad, Nik Hamidah
author_sort	Nik Ahmad, Nik Hamidah
title	Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad
title_short	Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad
title_full	Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad
title_fullStr	Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad
title_full_unstemmed	Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad
title_sort	assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of kuala lumpur city / nik hamidah nik ahmad
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/59582/1/59582.pdf
_version_	1783735041293025280

Assessing destination attributes, satisfaction and revisit intention from international leisure travelers perspective: the case of Kuala Lumpur City / Nik Hamidah Nik Ahmad

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