The role of mass market on modest fashion / Ruhil Amal Zainal Abidin

There were many debates regarding the Islamic principles of the modern fashion. A wrong interpretation of the meaning and lack of understanding about the Islamic way of dressing would lead to disadvantages among the youths in practising the correct way of modest fashion. This research aims to examin...

Full description

Saved in:

Bibliographic Details
Main Author:	Zainal Abidin, Ruhil Amal
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/59760/1/59760.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.59760
record_format	uketd_dc
spelling	my-uitm-ir.597602022-05-18T00:12:42Z The role of mass market on modest fashion / Ruhil Amal Zainal Abidin 2021-01 Zainal Abidin, Ruhil Amal Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling There were many debates regarding the Islamic principles of the modern fashion. A wrong interpretation of the meaning and lack of understanding about the Islamic way of dressing would lead to disadvantages among the youths in practising the correct way of modest fashion. This research aims to examine the practising of modest fashion among Malaysian youths based on mass-market trend. In this research, you will see detailed inputs on the participants, instrumentation, data collection, data analysis procedures, research design, variables, and research questions used during the studies. A total of 500 questionnaires were distributed to the respondents and the final responsive rate was 59 %. The collected data was tested used statistical techniques such as descriptive and regression analysis. The reliability of the instruments could also be examined through the SPSS. Through this research, it was identified that the relationship between mass-market and modest fashion is not that strong but it still displayed a positive relationship. This research clearly shows that Mass-Market and Fashion Knowledge does affect the modest fashion or modest dressing. Several recommendations can be done to instil some awareness regarding modest fashion in Malaysia. This study recommends all designers in Malaysia to thoroughly study and research on modest fashion trends for the mass-market opportunity. As an Islamic country, the designer should be more aware of modest fashion because it covers the majority part of Malaysia’s fashion market. 2021-01 Thesis https://ir.uitm.edu.my/id/eprint/59760/ https://ir.uitm.edu.my/id/eprint/59760/1/59760.pdf text en public masters Universiti Teknologi MARA Faculty of Art and Design Mohd Tajuddin, Rosita (Assoc. Prof. Ts. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Tajuddin, Rosita (Assoc. Prof. Ts. Dr.)
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Zainal Abidin, Ruhil Amal The role of mass market on modest fashion / Ruhil Amal Zainal Abidin
description	There were many debates regarding the Islamic principles of the modern fashion. A wrong interpretation of the meaning and lack of understanding about the Islamic way of dressing would lead to disadvantages among the youths in practising the correct way of modest fashion. This research aims to examine the practising of modest fashion among Malaysian youths based on mass-market trend. In this research, you will see detailed inputs on the participants, instrumentation, data collection, data analysis procedures, research design, variables, and research questions used during the studies. A total of 500 questionnaires were distributed to the respondents and the final responsive rate was 59 %. The collected data was tested used statistical techniques such as descriptive and regression analysis. The reliability of the instruments could also be examined through the SPSS. Through this research, it was identified that the relationship between mass-market and modest fashion is not that strong but it still displayed a positive relationship. This research clearly shows that Mass-Market and Fashion Knowledge does affect the modest fashion or modest dressing. Several recommendations can be done to instil some awareness regarding modest fashion in Malaysia. This study recommends all designers in Malaysia to thoroughly study and research on modest fashion trends for the mass-market opportunity. As an Islamic country, the designer should be more aware of modest fashion because it covers the majority part of Malaysia’s fashion market.
format	Thesis
qualification_level	Master's degree
author	Zainal Abidin, Ruhil Amal
author_facet	Zainal Abidin, Ruhil Amal
author_sort	Zainal Abidin, Ruhil Amal
title	The role of mass market on modest fashion / Ruhil Amal Zainal Abidin
title_short	The role of mass market on modest fashion / Ruhil Amal Zainal Abidin
title_full	The role of mass market on modest fashion / Ruhil Amal Zainal Abidin
title_fullStr	The role of mass market on modest fashion / Ruhil Amal Zainal Abidin
title_full_unstemmed	The role of mass market on modest fashion / Ruhil Amal Zainal Abidin
title_sort	role of mass market on modest fashion / ruhil amal zainal abidin
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/59760/1/59760.pdf
_version_	1783735053446021120

The role of mass market on modest fashion / Ruhil Amal Zainal Abidin

Similar Items